Apple has updated their iPod Touch App Store page with a link to the iTunes Stores for iPod Touch owners to upgrade to the 2.0 Firmware. The $9.95 upgrade brings all of the 2.0 Firmware features to the iPod Touch.
For iPod Touch owners who never upgraded to the previous January pay update, Apple announced that the latest $9.95 update includes the January update as well.
On June 9, 2008, Apple announced the iPhone 2.0 Software Update for iPod touch which includes all features previously included in the January Software Upgrade, the App Store, and much more (also on June 9, the iPod touch January Software Upgrade was also removed from the store). For information about iPhone 2.0 software, visit www.apple.com/ipodtouch/appstore.
The 2.0 iPod Touch firmware link currently does not lead anywhere.
Some iPhone owners were able to download the free iPhone 2.0 Firmware early, but Apple has asked us to pull the link. We expect the official iPhone 2.0 Firmware upgrade (which is free) will be distributed shortly.