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iTunes Movie Releases Same Day as DVD Release
"We're thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release," said Eddy Cue, Apple's vice president of iTunes. "We think movie fans will love being able to buy their favorites from major and independent studios."This is distinct from the Warner Brothers plan to release video-on-demand on the same day as DVD releases. In that case, "on demand" refers to iTunes rentals, while today's announcement encompasses actual purchased downloads ($9.99-$14.99).