Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's PC Marketshare up to 14 Percent for February 2008
Mac Notebook sales were up 64% year-over-year and Mac Desktops up 55% year-over-year, with strong sales of the MacBook Air this February.
Unfortunately, historic NPD data is not publicly available. Previous reports of Apple marketshare have been gathered with very different methods so are not directly comparable. The trend, however, is consistent with reports of Apple's growing popularity.
In 2001, Apple launched their retail store initiative with the slogan "5% down, 95% to go", referring to market share.