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Insight into Apple's Design Process

As noted by Arstechnica, a Businessweek article reports on an interesting presentation at the SXSW conference by Apple senior engineering manager Michael Lopp. He describes Apple's design approach in coming up with their products:

Pixel Perfect Mockups - While it adds time upfront, it "removes all ambiguity" and the need to correct mistakes later down the line.

10 to 3 to 1 - Designers mock up 10 different unrestricted designs for a given feature. From these, 3 are chosen for further development until a final one is chosen.

Paired Design Meetings - Two meetings. One is for free thinking ("go crazy") without worries about any technical constraints, while the other meeting addresses implementation and practical considerations. Both of these meetings continue throughout product development.