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Disney: 4 Million iTunes Movies Sold

Silicon Alley Insider is reporting that Disney CEO Robert Iger announced today at the Digital Hollywood Media Summit that the company has sold 4 million movies on iTunes since the movie store launched in 2006, along with 40-50 million videos.

The site extrapolates that the total revenue from these sales is just under $123 million USD. Disney recently announced a $1 billion digital sales goal for 2008, which includes revenue from advertising online (i.e. ad revenue from online video viewing or from any of its sites), subscriptions to online games, downloads of movies and music, and e-commerce that is not related to its theme parks.

For perspective, Disney had sold 1.3 million movies by February 2007 after 3 months of the iTunes movie store being in operation.