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Apple Pulls out of NAB 2008

Macenstein reports that Apple has decided not to exhibit at the 2008 National Association of Broadcasters conference which takes place from April 11-17 in Las Vegas, NV.

"Apple is participating in fewer trade shows this year," said Anuj Nayar, senior manager of PR at Apple. "Often there are better ways to reach our customers. The increasing popularity of our retail stores and Web site allows us to directly reach more than 100 million customers around the world in innovative new ways."

The news follows an earlier announcement by Avid that they would also not be exhibiting at this year's NAB conference. We'd heard rumors that Apple would be pulling out of NAB and that the reason was primarily motived by the high cost of exhibiting.

In 2007, Apple even held a special event at NAB, announcing a number of updates to their professional video applications.