Apple 1Q 2008 Results: Record $1.58 Billion Profit

Apple posted revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share during the 1Q 2008 (ending December 29th). These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, up from 31.2 percent in the year-ago quarter. International sales accounted for 45 percent of the quarters revenue.

Other notes:
- 2,319,000 Macs shipped (44% unit growth and 47% revenue growth)
- 22,121,000 iPods shipped (5% unit growth and 17% revenue growth)
- 2,315,000 iPhone sales

"We're thrilled to report our best quarter ever, with the highest revenue and earnings in Apple's history," said Steve Jobs, Apple's CEO. "We have an incredibly strong new product pipeline for 2008, starting with MacBook Air, Mac Pro and iTunes Movie Rentals in the first two weeks."

"Apple's revenue grew 35 percent year-over-year to $9.6 billion, an increase of almost $2.5 billion over the previous December quarters record-breaking results," said Peter Oppenheimer, Apple's CFO. "Our strong results produced cash flow from operations of over $2.7 billion during the quarter, yielding an ending cash balance of over $18.4 billion. Looking ahead to the second quarter of fiscal 2008, we expect revenue of about $6.8 billion and earnings per diluted share of about $.94."

The 2nd quarter expectations, however, fall short of analyst projects. We have posted notes of interest from the conference call:Conference Call Notes

- Highest Revenue ever. Record Mac, iPod and iPhone sales. Strong demand for software.
- Mac: 47% of quarterly revenue. 44% year-over-year growth. 2.5x the general market growth
- iMac sales remain robust. 53% year-over-year growth
- 38% portable year-over-year growth
- Successful launch of Leopard. "Terrific" response.
- Sold over 22 million iPods.
- New type of iPod: iPod Touch. Potential to grow the iPod from just music/video player to first mainstream wifi-platform running applications.
- iPod Touch responsible for overall increase in average sales price.
- iPod Touch software upgrade last week (at macworld)
- iPod U.S. share for MP3 players is consistent with year ago quarter.
- In International, gaining marketshare in virtually all European and Asian countries.
- Over 2.3 million iPhones sold in quarter.
- Apple Retail Stores. Revenue was 1.7 billion. 53% year-over-year growth.
- 3rd store in Manhattan. Great start. entire floor to genius bar/personal training/pro lab
- Over 50% of customers buying Macs in stores were new to Mac.
- 38.4 million visitors in the retail stores during the quarter
- Cash balance increased to over $18.4 billion.
- Looking ahead to next quarter. Targeting $6.8 billion in revenue. Gross margins of 32%. Lower margins due to 1) sequential decline is software sales (as Leopard and iWork sales slow) 2) lower revenue due to seasonality.
- Enthusiastic about announcements at Macworld. Very confident in our product line outlook for 2008.

Q/A Highlights:

- Confident hitting 10 million iPhone sales goal by 2008
- Sees iPod Touch as a new Wifi mobile platform

Q: Any cannibalization of iPod sales from iPhone?
A: Not seen in Europe, and difficult to say in U.S.

Q: Use of cash for stock buyback program?
A: These possibilities are discussed, but preference to maintain strong balance sheet for strategic investments or acquisitions.

- Very confident in our business, strategy, and products. Very confident about what's coming in the product line. Couldn't be more proud of the Apple team. We give guidance that we have reasonable confidence in achieving.

Q: MacBook Air. Do you think that will be incremental or cannibalize exhisting lines.
A: MacBook Air orders have been very strong but too early to tell regarding cannibalization.

Q: Mac Channels such as Best Buy
A: About 286 stores in Best Buy. Thrilled with results. Added to the Mac momentum. Will be expanded further to 600 over the next 6 months.

Q: iTunes Rentals goals? Drive hardware sales or profit by itself?
A: We think customers are going to love it, but we'll have to see. Goal for iTunes store has been to run it above break-even and use it to drive hardware sales.

Q: Regarding MacBook Air market?
A: The MacBook Air will appeal to travelers, professors, all different kind of people who want to access a computer very quickly where ever they are. Competitively priced. Great new product. Orders are very strong.

- 19% of the Mac OS X installed base is enjoying Leopard

Q: Question about Revenue sharing on iPhone. France selling unlocked iPhone.
A: We aren't discussing terms of agreements with carriers.

- Still planning on launching iPhone in Asia and additional European companies in 2008.

Popular Stories

iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple Says iPhone Driver's Licenses Coming to These 8 U.S. States, But Rollout Remains Slow

Wednesday March 19, 2025 6:55 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly. It has been three and a half years since Apple first announced the...
Windows Vista

Apple Might Be Having Its Windows Vista Moment, Says Analyst

Thursday March 20, 2025 6:52 am PDT by
Is Apple experiencing a "Vista-like drift into systemically poor execution?" That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
iPhone 17 Pro Render Front Page Tech

Latest iPhone 17 Pro Dummies Highlight Apple's New Part-Glass Design

Thursday March 20, 2025 5:27 am PDT by
Seasoned leaker Sonny Dickson has shared more dummy models of Apple's upcoming iPhone 17 series, with the latest lot revealing a noticeable shift in Apple's iPhone Pro model design that goes beyond the much-talked-about new rear camera bar. Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
airtag orange

Apple's Next Product is Likely an AirTag 2 With These New Features

Thursday March 20, 2025 2:30 pm PDT by
Following the introduction of the iPhone 16e, new iPads and Macs, and some new accessories over the past month, what will Apple's next product announcement be? Based on rumors, a second-generation AirTag item tracker is likely next up. Last year, Bloomberg's Mark Gurman reported that a new AirTag would be released around the middle of 2025. More recently, a leaker known as Kosutami claimed...
iPhone 17 Air Fanned Feature

First iPhone 17 Air Case Has Camera Bar, Camera Control Button Cutouts

Wednesday March 19, 2025 5:29 am PDT by
Serial leaker Sonny Dickson today shared an image of what he claims is a first look at a third-party case for Apple's iPhone 17 Air. "If you didn’t know an Air was coming, you'd swear it was a Google Pixel case," he said. Case manufacturers often obtain design specifications of upcoming iPhone models before their release by collaborating with Apple through official partnerships or...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 18, 2025 9:13 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...