Macworld San Francisco: Covered Banners, Early Shipments - MacRumors
Skip to Content

Macworld San Francisco: Covered Banners, Early Shipments

Many bloggers and media (including MacRumors) have started to descend on San Francisco for Macworld Expo 2008. SetteB.IT managed to take an extensive gallery of photographs from the expo floor, including Apple's floor displays which were covered in their usual black tarps:

014724 mwsf08sabato35 300

They even managed to get a blurry photo of a presentation, which appears to be showing GarageBand:

014725 mwsf08sabato37 300

Full gallery available: Part 1, Part 2.

Meanwhile, MacNotes.de posts their gallery of Macworld Expo photos. They had arrived at the Apple Store as they were unloading a shipment on Friday night. One of the packages was marked "Visual Merchandising", presumably for Tuesday:

010146 visualmerch

Meanwhile, the "Something's in the Air" banners have generated an enormous amount of speculation about what Apple might be introducing at Macworld. Johncarync points out the banners Apple has posted the past few years (Life is Random, iPod banners, The first 30 years were just the beginning.). t0mat0 compiles all the varying possibilities discussed in the 800+ responses. There has been suggestion, however, that it is simply a hint to the name of the upcoming thin portable.

Popular Stories

macOS 27 on MacBook Pro

Apple Says macOS 27 Won't Be Compatible With These Macs

Wednesday June 3, 2026 8:29 am PDT by
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs. macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
MacBook Neo on Yellow Feature

MacBook Neo is So Popular That Apple Reportedly Doubled Production

Wednesday June 3, 2026 9:24 am PDT by
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....