Rising Mac Sales and Subnotebook Plans - MacRumors
Skip to Content

Rising Mac Sales and Subnotebook Plans

TheStreet claims that they have heard that Apple is expected to sell 2.35 million iMacs and MacBooks this quarter, beating out analyst estimates by 400,000 units.

Meanwhile, they also claim to have heard more about Apple's "subnotebook Mac" which is described as "ultra-thin" with a 10-12inch screen, sleek rounded edges and less than 2 pounds.

They expect the new subnotebook next quarter in time for the holiday sales season, and even claim a memo has been circulated to tell some employees to cancel vacation plans between Thanksgiving and Christmas.

TheStreet has not been a particularly accurate source of Apple rumors, so this should be taken with a grain of salt. However, it is somewhat consistent with recent rumors of a thin MacBook. TheStreet was previously responsible for the Drop in Production of iPhones rumor which was credited to Miller Tabak & Co. analysts, but was based on a misunderstanding ("We don't have an Apple analyst, we don't even have a tech analyst")

Related Roundup: MacBook Pro
Related Forum: MacBook Neo

Popular Stories

Apple Event Logo

Apple Just Released a New Product

Thursday July 2, 2026 8:04 am PDT by
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color. Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4. Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...
iphone 17 ceramic shield

iPhone 18 With 9GB RAM Still Won't Support Two New iOS 27 Features

Friday July 3, 2026 12:10 pm PDT by
The lower-end iPhone 18 and iPhone 18e will be equipped with 9GB of RAM, up from 8GB in the iPhone 17 and iPhone 17e, according to supply chain analyst Ming-Chi Kuo. In a social media post, Kuo said the 1GB increase in RAM will ensure that Apple Intelligence features continue to run smoothly on the pair of devices. The higher-end iPhone 18 Pro, iPhone 18 Pro Max, and foldable "iPhone Ultra...
iPhone X 2022 Upload

'iPhone Ultra' Likely to 'Repeat the iPhone X Story'

Sunday July 5, 2026 10:28 am PDT by
Apple will likely "repeat the iPhone X story" by unveiling its foldable iPhone at the same time as the iPhone 18 Pro and iPhone 18 Pro Max, but starting foldable iPhone pre-orders at a later date, according to analyst Ming-Chi Kuo. Kuo today said manufacturing challenges have limited early production of the foldable iPhone, which will reportedly be named iPhone Ultra. As a result, he...