Behind the iPhone and Apple/Cingular Deal

The Wall Street Journal delves deeper (Subscription Required) into the history of the development of the Apple iPhone and touches on a number of details that had already emerged in the weeks following the iPhone announcement.

The article reinforces the impression that Apple been able to negotiate a remarkably favorable deal in a traditionally Cell Phone Carrier-slanted market. The Wall Street Journal confirms details such as a lack of Cingular branding, limited retail availability (Cingular Stores and Apple Stores only), and even Cingular sharing monthly revenue with Apple.

The deal also calls for Cingular to share with Apple a portion of the monthly revenues from subscribers, a person familiar with the matter says.

Many of these terms and conditions were previously revealed when news came out that Verizon had passed on the iPhone. The original article's claims that Apple wanted "a percentage of the monthly cellphone fees, say over how and where iPhones could be sold and control of the relationship with iPhone customers" appears to be true.

Apple's level of secrecy surrounding this project appears to have reached all time highs as previously noted. Earlier reports claimed that several fake prototypes were circulated to confound rumors of the device. This new article confirms that very few individuals had seen the full iPhone prior to launch. Even Cingular engineers were given dummy versions with very limited access. Even now, "the handful of Cingular people who have access to the sample phones at the company's headquarters were required to sign confidentiality agreements."

Related Forum: iPhone

Popular Stories

iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
prime day series 9

The Best Early Amazon Prime Day Deals on Apple Watch

Thursday July 11, 2024 8:11 am PDT by
Amazon Prime Day is just a few days away, but you can already get all-time low prices on multiple Apple Watch models right now. As with all early deals, there is a chance that these Apple Watch discounts get even steeper when Prime Day officially kicks off on July 16, but for right now they're still great discounts on each model. Note: MacRumors is an affiliate partner with Amazon. When you...