Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MacBook Pro Updates
Keeping the iPhone Secret
Even so, Apple didn't show Cingular the final iPhone prototype until just weeks before this week's debut. In some cases, Apple crafted bogus handset prototypes to show not just to Cingular executives, but also to Apple's own workers.
This would explain why even though knowledge of an iPhone product was widespread, the exact details of the device were successfully shielded.
In the coming days, we will look back at rumors and recap where the most accurate information came from.