Apple Announces Apple TV (Formerly 'iTV') - MacRumors
Skip to Content

Apple Announces Apple TV (Formerly 'iTV')

Apple today formally introduced the Apple TV. The set-top unit, first previewed during the "It's Showtime" event in September 2006 is geared toward streaming content from your computer to a widescreen TV.

Features
- 720p high definition video
- 40 GB hard drive
- 802.11 b, g, and n compatible
- Intel processor
- Designed for widescreen TV's
- can stream from up to 5 computers (or from apple.com/trailers)

The Apple TV will ship in February, and is available for pre-order today at the Apple Store.

A transcript and keynote photos from our live coverage are still available.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

tvOS 27 Feature

Apple Seeds tvOS 27 Beta 5 to Developers

Monday August 10, 2026 10:07 am PDT by
Apple today seeded the fifth beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the fourth beta. The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required. tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
watchos 27

tvOS 27 and watchOS 27 Third Public Betas Now Available

Tuesday August 11, 2026 10:20 am PDT by
Apple today released the third public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the HomePod and HomePod mini. You can sign up for Apple's public beta testing program on the beta website, and then download the updates through the Settings app on each device. ...
Ted Lasso

Ted Lasso Season 4 Now Streaming on Apple TV

Wednesday August 5, 2026 1:51 pm PDT by
Comedy series Ted Lasso is back, with the first episode of season 4 available to stream as of today. It's been three years since the season 3 finale aired, and many expected it to be the last. The show returns to its underdog roots in season 4, with titular character Ted Lasso (played by Jason Sudeikis) moving back to Richmond to coach a second-division women's football team. Fan-favorite ...