Apple Announces Apple TV (Formerly 'iTV') - MacRumors
Skip to Content

Apple Announces Apple TV (Formerly 'iTV')

Apple today formally introduced the Apple TV. The set-top unit, first previewed during the "It's Showtime" event in September 2006 is geared toward streaming content from your computer to a widescreen TV.

Features
- 720p high definition video
- 40 GB hard drive
- 802.11 b, g, and n compatible
- Intel processor
- Designed for widescreen TV's
- can stream from up to 5 computers (or from apple.com/trailers)

The Apple TV will ship in February, and is available for pre-order today at the Apple Store.

A transcript and keynote photos from our live coverage are still available.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple TV Silo

Apple TV's Hit Show 'Silo' is Returning Soon: Release Date and Trailer

Tuesday April 21, 2026 1:29 pm PDT by
Apple today announced that its hit sci-fi series "Silo" is returning for a third season starting Friday, July 3, and it shared a teaser trailer. "Silo" follows the lives of 10,000 people living in an underground bunker to escape the seemingly toxic wasteland outside. The people are unaware of why the silo was built, and those who seek the truth face deadly consequences. Rebecca Ferguson...
Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Fourth watchOS 26.5, tvOS 26.5 and visionOS 26.5 Betas

Monday April 27, 2026 10:01 am PDT by
Apple today provided developers with the fourth betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the third betas for each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on ...