Apple is hosting a media event on Tuesday, September 12th 2006 in San Francisco, CA at 10AM Pacific. The event will also be simulcast to a location in London where journalists have also been invited.
The invitation to the media was entitled It's Showtime -- suggesting Movie-related announcements. Rumors sites had originally expected iMac updates during the event, but Apple surprised everyone with iMac and Mac mini updates last week.
As usual, a number of anonymous images have been circulating claiming to represent upcoming products, but these are all considered to be fake. Other circumstantial evidence (2) has been reported, but no definitive information on the event.
As always, MacRumors will provide continuing coverage, however, access to these events have become more restricted, so please contact us if you are attending.
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
