With the new Mac mini and iMac updates released today, it appears Apple will focus on their Movie initiative during their September 12th media event. Variety provides some details of the upcoming announcement.
As reported elsewhere, Variety expects Apple to provide movies for $9.99/download for older movies and $14.99 for new releases. This price range is reportedly a concession to movie studios who want variable pricing. Apple has long been a proponent of a one-price model. As a result, only Disney is said to be definitely on board with the initial launch with the other studios potentially joining in the next year.
In contrast, Amazon is also launching a movie store later this week, and they are expected to have all major movie studios signed on. Amazon's pricing will be in line with current movie download services ($9.99-$19.99).
An Associated Press report offers a similar perspective on the ongoing negotiations between Apple and the movie studios:
...substantial disagreements between studios and Apple remain to be resolved and Apple's movie service could launch with a limited number of films, according to two studio executives who asked to remain anonymous because talks were still ongoing.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
