Apple today quietly released new ads featuring the Mac and PC duo that have been the staple of Apple's "Get A Mac" campaign. Multiple users report having seen the ads, with themes including the following:
- Macs do "fun stuff" - Macs work "out of the box" - Macs are "PCs too"
The ads have not been posted to Apple's Get A Mac site. At one point they could be reliably found at ESPN's Soccernet site, however the ad appears to have been replaced.
Update 2: Apple has updated its Get A Mac site to reflect the new ads. The new ads are formally named as follows (with links to Apple's site): - Work vs. Home - Out of the Box - Touche
In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published on the European Commission's website this week, following a four-month waiting period.
Play was a Mac and iPhone app that allowed designers ...
Apple is "concerned" about a recent data leak from Tata Electronics, one of its manufacturing partners in India, reports Reuters. Tata Electronics was the target of a cyberattack, with confidential Apple documents stolen and shared on the dark web.
Hackers were able to steal information about the iPhone 18 Pro and iPhone 18 Pro Max, including a list of suppliers, parts, and images of the...
A "major overhaul" of the Apple Watch's design is due to arrive next year with a new system for connecting bands, according to a known Weibo leaker.
In a set of recent posts, the leaker known as "Instant Digital" linked the new claim to older rumors about an "Apple Watch X" model, which was said to introduce a fresh design and break compatibility with the existing watch band system. Citing...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.