More Apple TV Ads by Errol Morris?

This interview of Errol Morris reveals that he is presently working on new television ads for Apple.

Errol Morris shot the original Apple Switch ads in 2002. There have been recent claims that Apple will launch a new ad campaign centered around Macs.

According to the interview, the ads will be shot in an "Ames Room".

They're these rooms, they're built in a completely distorted way in order to create an optical illusion based on perspective. I' ve always wanted to shoot in an Ames room and now we're going to.

More information about Ames rooms can be found here.

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