Last month's print version of Advertising Age reported that Apple was in talks with their Advertising agency, TBWA/Chiat/Day, about developing a 20th Anniversary Superbowl Advertisement "that would be reminiscent of "1984".
The "1984" Apple ad marked the introduction of the Macintosh and was originally aired during half-time at the 1984 Superbowl. The "1984" television ad has received critical acclaim, won numerous awards, and is ranked 12th amongst AdAge's Top 100 Advertising Campaigns of the 20th Century.
Due to the expense of producing a new ad, however, there was reportedly some consideration to simply rerunning the "1984" ad. Concerns that younger viewers may not recognize the reference were, however, raised.
Apple had not purchased any Superbowl advertising spots at the time the Adage article (Pay Content) was published.
Regardless, Apple will at least appear in Pepsi-purchased advertisements which will air during the 2004 Superbowl to launch Pepsi's 100 million iTunes song promotion.
Thanks to AppleMatters.com for referencing the original Advertising Age article.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Saturday September 12, 2026 3:27 pm PDT by Joe Rossignol
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where.
Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S.
According...
