With the release of iTunes Windows, readers saw Apple upgrade iTunes to version 4.1 (from 4.0) and Quicktime to 6.4 (from 6.3). These specific version upgrades were reported the day before the launch, contradicting earlier rumors that the October 16th event would bring iTunes 5.
The original iTunes 5 Rumor first appeared on Page 2 with a similar report posted days later on Appleinsider.
Both unconfirmed reports introduced a concept of "listener loans" as well as a major upgrade to the iTunes jukebox software ("iTunes 5"). These reports appear to be wrong. While there is always the possibility that these upgrades are still in the development pipeline, it appears more likely that the rumors were simply a product of misinformation, and should be considered as such until more information is available.
While we've heard no specific confirmation of the other (incorrectly rumored) iPod accessories (photo viewer/bluetooth headphones) , we have received a report that more iPod accessories are in the pipeline.