iTMS Competition Ramping Up

This MSNBC article describes other services scrambling to ramp up their music distribution services in response to the early popularity of the iTunes Music Store.

    After several years of unsuccessfully trying to convince music fans who download songs for free from Internet file-sharing networks to pay monthly subscription fees for access to digital music, suddenly it's all about the single.

Notable players include Amazon, MSN, AOL (MusicNet), and MusicMatch. While the per-song sales mentality is spreading, notes that Microsoft is adding security enhancements to allow current subscription services to work in conjuction with portable music players.

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