Apple :k: Mystery

If you visit Apple's MPEG4 information page, let your eyes drift to the bottom of the page... which houses a small hyperlink with the following characters :k: (screenshot) and a link to which contains white text on white background:

Je sais que vous avez un endroit spcial dans votre coeur pour beemers.
Vous devez voir mon noir 1974 2002 coupe. Vrifier le NewYorkTimes a classifi premier le 14 aot, 2002.

Hack? Scavenger hunt? Aliens?

Update: It appears to be part of a hunt/?subplot related to BMW Films