Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
He asked me to come up with the idea. That night I had two large Dominos pizzas, and my stomach was so full that I thought if I was to enter a Limbo Rock competition I would certainly lose! But if the new iMac entered, it would win hands down! That is how the idea was inspired. I called him at 2AM, next day we trashed few more details and the rest is what you see