On Apple.com
Popular Stories
![iPhone SE 4 Vertical Camera Feature](https://images.macrumors.com/t/AIKpfaOl6S6D_ShU52acBH0Ubfk=/400x400/smart/article-new/2024/07/iPhone-SE-4-Vertical-Camera-Feature.jpg)
iPhone SE 4 Production Will Reportedly Begin Ramping Up in October
![iPhone 17 Plus Feature](https://images.macrumors.com/t/1qD78x3DtcTl2Ig4Apvr_X3Apc4=/400x400/smart/article-new/2024/05/iPhone-17-Plus-Feature.jpg)
iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model
![Generic iPhone 17 Feature With Full Width Dynamic Island](https://images.macrumors.com/t/KX2BEQFhy6aEax-xdRD_1QVdcsk=/400x400/smart/article-new/2024/07/Generic-iPhone-17-Feature-With-Full-Width-Dynamic-Island.jpg)
Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More
![iPhone 16 Pro Sizes Feature](https://images.macrumors.com/t/CUhgyXK9dbUoS59MdvIgT7VKFvo=/400x400/smart/article-new/2023/12/iPhone-16-Pro-Sizes-Feature.jpg)
iPhone 16 Series Is Less Than Two Months Away: Everything We Know
![icloud private relay outage](https://images.macrumors.com/t/OPXHn2x5azFaE8cgi0K2FHlPuLo=/400x400/smart/article-new/2024/07/icloud-private-relay-outage.jpg)
iCloud Private Relay Experiencing Outage
Top Rated Comments
Ever since Apple released the iPod, I've been wondering if they're still going to be a personal computer company. Actual quote from Steve "We're going to juice the Mac for all it's worth, then get onto the next big thing." Let's hope so; I for one am tired of Apple coming out with over-priced, over-hyped products like the cube that outperform their windoze competitors by a slim margin. I love the Mac, but at the present rate, it seems Apple's products will never go beyond cult status. In order to survive, Apple needs to do something radical to differentiate themselves from the other PC companies like Compaq, HP, and Dell. Perhaps the new release on January 7 will break away from the lines of traditional computing that requires a keyboard, mouse, and monitor.