Apple's Design Team

The Wall Street Journal has a very "http://public.wsj.com/sn/y/
SB995407356114955570.html">timely article

about Apple's design team.



Apple's reliance on hit computers, analysts say, has
locked Messrs. Rubinstein and Ive into a cycle where
they constantly need to outdo themselves with
innovative machines.



Sound familiar? Two other promising quotes from the
article:



Now, even as other PC makers scale back, Apple
continues to invest in hardware and design. According
to brokerage firm Gerard Klauer Mattison & Co., Apple's
research and development expenditures are expected
to total 7.1% of its annual revenue in 2001, up from
4.8% in 2000



And... the hint of new products...



Mr. Rubinstein says the hardware and design team
currently have about a dozen projects going on. But he
is keeping mum. "It helps give the product a bigger
impact when it actually comes out," he says.