This rumor actually has been around for quite awhile -
during Amelio's days... Apple to open their own
stores?
Apple Computer is about to href="http://www.icsc.org/srch/front/200103010760.htm"
>roll out a chain of stores that will sell its own
brand of computer equipment. The company is keeping
mum on the plan, but Apple stores are set to open in
centers across the country, mall executives report.
A big step... resellers might not like it...