New Apple Watch to Launch in Fall 2017 With Improved Battery Life But No Major Design Changes
Apple's third-generation Apple Watch is expected to be unveiled in the third quarter of 2017 and will focus on improving battery life and overall performance, according to a new report out of China.
On Tuesday, the Chinese-language Economic Daily News (EDN) claimed the next iteration of the wearable device will be manufactured by Taiwan-based Quanta, which was also responsible for the production of Apple's first and second-generation smartwatch.
Citing market watchers with knowledge of Quanta's plans, the paper said improving battery life is the manufacturer's "main task", but beside general performance improvements, the device's other hardware would not see much change. Quanta declined to comment on the report, calling it "market speculation".
The claims represent the first tentative indication of Apple's launch timeline for its third-generation Apple Watch, pointing to a possible fall unveiling of the new wearable alongside this year's iPhone 8.
The report also narrows down Apple's rumored ambitions for the third-generation device, with previous reports suggesting it could introduce the first significant design changes for the timepiece, such as more advanced sensors that Apple was not able to include in the first and second-generation models.
Other previous rumors have claimed Apple plans to add cellular connectivity to the next Apple Watch, after battery life concerns prevented the feature from being included in the Series 2 device. Also suggested is a potential switch to micro-LED displays, which are thinner and lighter than current screens and offer improved color gamut and brightness.
Filed patents by Apple show other possibilities for future versions of Apple Watch, including the ability to determine a user's identity through their heart rate and unique cardio rhythms. Future models could also potentially integrate haptic feedback into Apple Watch bands, freeing up internal space for other components and allowing for a thinner body design.
(Via DigiTimes.)
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by
Juli CloverApple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
