Apple's valuation rose 5% to $178.1 billion, ahead of tech rivals like Google, Microsoft, and Samsung, despite iPhone sales declining for the first time this year in line with the company's first revenue decline since 2003. Apple's brand value has steadily risen since 2002, when it was worth $5.2 billion, according to the study.
Apple shows how ecosystems drive value. Analysts have often pointed out that “Apple has superior products.” While true, this opinion undersells the brilliance of Apple’s functionally integrated model. Its software, hardware, and touchpoints are connected not just by beautiful design aesthetics, but by a level of interoperability that justifies the Apple premium and discourages defections to another platform. And the more data you share, the more personal it becomes—adding new devices is painless and the thought of switching increasingly unpromising. Apple is the Alpha of Cohesiveness in full effect.
However, perhaps more reflective of its recent declines, Apple did not make Interbrand's list of the top growing brands in 2016:
Coca-Cola, Toyota, Mercedes-Benz, and GE were the only companies outside the technology industry to make the top ten, which also included IBM and Amazon. Coca-Cola's brand value dropped 7% to $73.1 billion, continuing its decline since Apple overtook it for the top spot in 2013, according to Interbrand.
Interbrand is one of several brand rankings released each year, with others including Forbes and BrandZ. Apple has consistently performed well in these studies over the past decade as its revenue has ballooned on the strength of iPhone sales. Apple remains the world's most valuable company with a $611 billion market cap.
I love the Apple ecosystem. Nothing like it anywhere else. All of my devices are reliable and seamlessly integrate with each other and Apple's services to make a really great user experience for me.
This is why Apple is still the number one: high quality devices with a great ecosystem.
Wednesday April 24, 2024 3:39 pm PDT by Juli Clover
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Wednesday April 24, 2024 2:05 pm PDT by Joe Rossignol
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
Top Rated Comments
who?? millions and millions of photo and video editors.
there is basically no match for their "stuff".
This is why Apple is still the number one: high quality devices with a great ecosystem.