Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand

Apple was named the most valuable global brand in market research firm Millward Brown's tenth annual BrandZ brand value report [PDF], seeing a 67% rise in brand value to $246.9 billion. The Cupertino-based company surpassed Google, which ranked first in the 2014 report, to reclaim the top ranking in the study for the fourth time in the past five years. See BrandZ's annual reports in 2011, 2012 and 2013 for reference.

"With a 67 percent rise in Brand Value to $247 billion, Apple returned to number one in the BrandZ™ Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase. Apple also led in the rate of brand value growth over 10 years – 1,446 percent."

2015 BrandZ Rankings Apple
The top ten most valuable global brands in the report is made up almost entirely of technology and telecom companies, with Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald's and Marlboro rounding off the top ten after Apple and Google. Other notable technology companies on the list include Facebook (12th), Amazon (14th), HP (39th), Oracle (44th), Samsung (45th) and Twitter (92nd).

Millward Brown explains that its brand valuation methodology is based on three million consumers and more than 100,000 different brands in over 50 markets, with brand appeal measured against actual sales performance. The overall brand value of BrandZ's index saw a 14% year-over-year increase and 126% growth over the past decade.

Top Rated Comments

ZacNicholson Avatar
78 months ago
sad that tobacco is still in the top 10
Score: 46 Votes (Like | Disagree)
NoNothing Avatar
78 months ago
That is nothing new

I expect this continue to flip back and forth for a bit. Google has just announced and is working on some interesting projects, so I expect this to flip back and forth a few times.

Regardless, nice to see these companies with huge offerings surpass a company that essentially sells only sugar water.

Google is always announcing "interesting" projects. Just none of them are worth much of late. Think back to Google Maps and Gmail for their last really interesting projects.
Score: 13 Votes (Like | Disagree)
Jsameds Avatar
78 months ago
…and alcohol. It should be banned immediately and made highly illegal.

Errrrrr....


No.
Score: 11 Votes (Like | Disagree)
keysofanxiety Avatar
78 months ago
sad that tobacco is still in the top 10

No sadder than crappy fatty foods and teeth-rotting drinks being in the top 10. :)
Score: 9 Votes (Like | Disagree)
ditzy Avatar
78 months ago
This list obviously has an American bias, I don't say that because of Apple and Google and the like. It's AT&T and Verizon which have me scratching my head. They don't exist outside the United States. Being in the top ten of a world's most valuable brand list makes no sense, and makes it hard to take seriously at all.
Score: 8 Votes (Like | Disagree)
macintologist Avatar
78 months ago
What exactly is the brand appeal of AT&T and Verizon?
Score: 8 Votes (Like | Disagree)

Top Stories

2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
magic mouse space gray discontinued

Apple Discontinuing Space Gray Mac Accessories Now That iMac Pro is Dead

Friday May 14, 2021 11:52 am PDT by
Following the discontinuation of the iMac Pro, Apple also appears to be discontinuing Space Gray "Magic" accessories that it sold separately alongside the iMac Pro. The iMac Pro was the only Space Gray Mac, and Apple designed special matching accessories for it. The Space Gray Magic Mouse 2, Magic Keyboard, and Magic Trackpad all now say "While supplies last" in small wording at the bottom...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
syng cell alpha

Longtime Apple Designer Christopher Stringer's Latest Project Is a High-Fidelity Speaker With AirPlay 2

Friday May 14, 2021 7:30 am PDT by
Christopher Stringer, a key member of Jony Ive's design team who spent 21 years at Apple before departing in 2017, is resurfacing today with his new venture Syng, which seeks to make an impact in the high-end audio market. Stringer, who contributed to many of the most iconic product designs in Apple's history, announced his plans roughly a year ago, and Syng is today introducing its flagship ...
google photos

PSA: Google Photos Unlimited Storage Ends Next Month, Here's How to Export Your Pictures to iCloud

Thursday May 13, 2021 5:26 am PDT by
For as long as it's existed, Google Photos has offered free unlimited storage for uploading images at a reduced yet good enough quality for most users. From June 1, 2021, however, all photos and videos uploaded to Google accounts will count against users' cloud storage. If you've been relying on Google to back up your media library, it may be time to move that content elsewhere. This article...