iOS and Android Capture Combined 98.4% Share of Smartphone Market - MacRumors
Skip to Content

iOS and Android Capture Combined 98.4% Share of Smartphone Market

The latest numbers from research firm Gartner reveal that the smartphone industry continues to be largely a two-horse race between iOS and Android. The two mobile operating systems combined for 98.4 percent worldwide market share in the fourth calendar quarter of 2015, compared to 96.4 percent in the year-ago quarter.

Android remained the world's most widely used smartphone operating system with 80.7 percent market share, while iOS recorded 17.7 percent market share. The fourth quarter has historically been the most successful for iPhone and Android-based smartphone sales due to the holiday shopping season.

Galaxy-S6-iPhone-6s
Windows Phone and BlackBerry smartphones accounted for just 1.1 percent and 0.2 percent market share respectively during the three-month period ending December. The results are largely unsurprising, as Microsoft is scaling back its Windows Phone efforts and BlackBerry released its first Android smartphone last year.

Gartner-Q4-15-OS-Share
Apple and Samsung shipped a collective 551.2 million smartphones in 2015, trailed by Huawei, Lenovo-Motorola, and Xiaomi with 107.1 million, 73.9 million, and 72 million shipments respectively, according to recent Strategy Analytics data. Global smartphone shipments totaled a record 1.44 billion in 2015.

Windows Phone was perhaps the closest platform to being a true third place competitor, but its market share has dwindled as iOS and Android continue to grow. Samsung and Mozilla also have Linux-based mobile operating systems in Tizen and Firefox OS respectively, but adoption of each platform is comparatively slim.

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...

Top Rated Comments

132 months ago
Android = most volume.
iOS = most profit.
That's it. People shouldn't flame over it.
Score: 8 Votes (Like | Disagree)
APlotdevice Avatar
132 months ago
So, what you're saying is that I should buy blackberry stock now because there is only one way to go..... up.
The only way for them to go now is bankrupt.
Score: 7 Votes (Like | Disagree)
APlotdevice Avatar
132 months ago
Microsoft might not be in such dire straits if they hadn't screwed over their existing mobile customer base. Repeatedly.
Score: 7 Votes (Like | Disagree)
AppleScruff1 Avatar
132 months ago
Not sure what those entities have to do with this thread.
You said consumers should care about profits, and I'm guessing when your electric bill, gas bill, cell bill, interest rate etc goes up, you aren't cheering the companies on because they are making a good profit.
Score: 6 Votes (Like | Disagree)
132 months ago

iOS and Android Capture Combined 98.4% Share of Smartphone Market
Interesting language in the title.

Really, it should read something like "Apple secures just 17.7% of market, down from 20.4%" or "Apple's smartphone market share declines to 17.7%". But by lumping Apple in with Android, MacRumors are trying to make it all sound positive for Apple.

Microsoft could use the same logic by saying "iOS, Android and Windows Phone capture combined 99.5% share of smartphone market"
Score: 6 Votes (Like | Disagree)
jamezr Avatar
132 months ago
You said consumers should care about profits, and I'm guessing when your electric bill, gas bill, cell bill, interest rate etc goes up, you aren't cheering the companies on because they are making a good profit.
I am always amazed at apple fans bragging about profits. Do they really celebrate being overcharged? Do they really understand the correlation between the two?
Score: 5 Votes (Like | Disagree)