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Apple Car Development Reportedly Stalls as Apple Implements Hiring Freeze

Steve-Zadesky-Apple-CarFollowing the departure of Steve Zadesky, hiring for Apple's "Project Titan" Apple Car is reportedly on hold as Apple executives are not happy with the progress being made on the development of the vehicle, reports AppleInsider.

Citing a "previously reliable source" with knowledge of what's going on at Apple, the report suggests a hiring freeze for Project Titan was implemented after a recent progress review conducted by Apple's Chief of Design, Jony Ive. Executives are said to be unhappy with the project's direction, with Jony Ive having "expressed his displeasure."

AppleInsider's information is in line with a report from The Wall Street Journal that covered the departure of Steve Zadesky, Apple's VP of Product Design. Zadesky was rumored to be in leading the development of Apple's rumored electric vehicle, hiring hundreds of employees to work on the project.

While Zadesky's departure is said to be due to personal reasons, The Wall Street Journal suggested there's tension on the Apple Car team, leading to difficulties establishing clear goals for the project. Apple executives have reportedly urged the team to try to meet ambitious deadlines, which some employees feel are unattainable.

Apple has hired hundreds of employees to work on its rumored electric car project, recruiting talent from companies like Ford, Tesla, GM, Samsung, and NVIDIA. Apple may be aiming to hold off on making additional hires until a new leader for the project can be established.

Rumors have suggested Apple is aiming to have its final engineering specifications for the Apple Car completed by 2019 or 2020, but its internal issues could potentially result in delays.

Related Roundup: Apple Car


Top Rated Comments

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8 months ago
I heard Apple were having problems getting the car to run with only 1gb of memory and 16gb of storage.
Rating: 27 Votes
8 months ago
apple went from a company that was creating things that simplified our life (ipod, itunes, iphone, ipad) to things that might look pretty but most don't actually need (apple tv, watch, car). this brand has lost its core focus and it's a shame. anyhoo, let's hope we see new macbook pro's soon. due for an update.
Rating: 25 Votes
8 months ago
He was probably upset that the engineers were unwilling to reduce the battery in order to make it 10 inches thin
Rating: 13 Votes
8 months ago
Why is Apple making a car? Apple has so many other things they need to fix/improve.
Rating: 10 Votes
8 months ago


Executives are said to be unhappy with the project's direction, with Jony Ive having "expressed his displeasure."


"C'mon guys, it's not difficult just make this.."

Rating: 10 Votes
8 months ago
I never knew you could stall a electric car...
Rating: 9 Votes
8 months ago

apple went from a company that was creating things that simplified our life (ipod, itunes, iphone, ipad) to things that might look pretty but most don't actually need (apple tv, watch, car). this brand has lost its core focus and it's a shame. anyhoo, let's hope we see new macbook pro's soon. due for an update.


People don't need cars?

The iWatch and the Apple TV might not be essential devices, but specially with the Apple TV, many many people have a use for them. If they achieve their goal of putting more content in there, it could easily turn into a huge market.
Rating: 8 Votes
8 months ago

I bet the grown-ups (senior VPs and Tim) are wishing they knew how to operate Steve's Reality Distortion Field so the car team could commit to and attain impossible deadlines, and the car team is also wishing they knew how to operate said RDF, so they could show the grown-ups what a bang-up job they're doing.


This made me laugh pretty hard. Apple is learning that automotive engineers won't tolerate ridiculous deadlines like software engineers.
Rating: 7 Votes
8 months ago
Jony realized the Apple stores cant handle iPhone appointments at the Genius Bar let alone people driving their Apple Cars into the stores. Its already too crowded in there! I wonder if they will glue down the battery and all the components in the car too. And will all the cables fray? Will accidental damage be covered? What about liquid damage? Or will they say "youre driving it wrong?"
Rating: 7 Votes
8 months ago
This really strikes me as a big sign that Apple needs to get back to basics. They've lost their way. They don't need to take over the world - they already did. But they did it because of Steve Jobs' extreme focus. Apple is not doomed, but they need to remember their origins. They also need to remember their core customer base because their smart phone dominance might not last forever. If they would just allocate sufficient resources to pro equipment and apps, they could indefinitely retain a sustainable market. I never thought I'd see a corporation suffer from such delusions of grandeur. And the money men behind many of the decisions they're making are ruining the company.

It always astounded me that Jobs somehow managed to keep the money men at bay. They would normally remove anyone who opposes them. You can tell that Tim Cook is now under extreme pressure, and it's got to be coming from the financiers who are trying to pull his strings. Apple has become a cash cow the size of which the world has never seen - it's comparable in magnitude to America itself - which was also hijacked in 1913 with the creation of the Federal Reserve.

Monopoly Men try to take over everything and when they manage to do so they ruin it one way or another.
Rating: 5 Votes

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