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Target Working on QR Code Mobile Wallet as Apple Pay Holdout Continues

Target is in early stages of developing its own mobile wallet solution that could launch as early as next year, according to Reuters. The fourth-largest U.S. retailer is leaning towards using QR code technology for the payments app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay announced last week.

Target-Checkout
Target is working on a mobile wallet for use at checkout (Image: MADELINECOYNE)

The retailer reportedly plans to integrate the mobile wallet into its existing app available on iOS and Android, and will directly link customers' credit cards for payments. The wallet will likely support both Target's Red store credit and debit cards and ones from other issuers. Target does not currently accept any mobile wallets in it stores, but does support Apple Pay in its iPhone and iPad app.

Target's plans to launch its own mobile wallet raise questions about its commitment to rival payment platforms. A company spokesperson confirmed that Target remains an active member of the Merchant Customer Exchange, a consortium of retailers developing the payments system CurrentC, and the retailer is also exploring additional mobile wallet solutions, according to the report.

Target CEO Brian Cornell said in May that the retailer is "open-minded" about supporting Apple Pay or other payment services after upgrading its point-of-sale systems with chip-and-PIN card support, but the company has not announced any specific plans since. A few other MCX retailers including Best Buy and Rite Aid have already reversed course and started accepting Apple Pay this year.

Related Roundup: Apple Pay
Tags: MCX, CurrentC, Target


Top Rated Comments

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10 months ago
You would think after their major hack they would have been the first to implement Apple Pay.
Rating: 66 Votes
10 months ago
Sure, let me trust my money and credit information to a company that don't know or care about customer data security.
Rating: 54 Votes
10 months ago
These one-off mobile payment solutions are dead on arrival. Nothing makes them more convenient Apple Pay (or a credit card).
Rating: 37 Votes
10 months ago
QR Codes!! http://picturesofpeoplescanningqrcodes.tumblr.com/
Rating: 32 Votes
10 months ago
How is having an app for each merchant in order to pay easier for the consumer? People will just end up paying using their credit card. ApplePay is easy. Pulling out your credit card is actually easy. Finding your app, generating a QR code, doesn't sound easy.
Rating: 30 Votes
10 months ago
There are other places to shop.
Rating: 30 Votes
10 months ago
Target... the place people will pay a premium to avoid wally world, yet no  Pay? Foolish.
Rating: 30 Votes
10 months ago
Using QR codes for payments makes credit cards look great.
Rating: 26 Votes
10 months ago
Slow Hand clap for Target.

Why limit any way of paying?
Rating: 20 Votes
10 months ago
So this is all about tracking what you buy.
Rating: 15 Votes

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