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Apple Watch Will Be Available in Apple Retail Stores Starting in June

During a recent visit to China, Tim Cook met with employees at Apple's China headquarters and confirmed that the company is aiming to have the Apple Watch in Apple retail stores by June in multiple countries around the world, including China. In the meeting, details of which were shared by 9to5Mac, Cook reportedly told employees that the Apple Watch launch "could not be going better," and joked that he wished the company had more operational staff for a smoother launch.

Apple's plan to start selling the watch in stores by the end of the month of May was first hinted at by Apple retail chief Angela Ahrendts, who said in an employee memo in April that the Apple Watch would be available exclusively online through May.

SB LL MB Apple Watch
The Apple Watch's launch was highly unusual for Apple, as it saw the company foregoing its traditional lines in favor of accepting orders entirely online. According to Ahrendts, orders were handled in that way to ensure customers had the best possible ordering experience without long in-store lines and wait times. Supply constraints were also a factor, with rumors suggesting Apple lost time due to faulty taptic engines produced by a supplier in China.

Ahrendts has promised that the Apple Watch ordering process is not representative of how all of the company's product launches will be handled in the future. "We love our launches we do in stores," she told employees. "Have absolutely no fear, this is a unique situation."

Though the Apple Watch will continue to be available through Apple solely online until June, Apple has allowed some high-end fashion boutiques around the world to sell the Apple Watch to customers. In the United States, Maxfield in Los Angeles, California is the only retail location that has had the Apple Watch in stock, and customers continue to line up on a daily basis to attempt to get a device without needing to wait online.

Apple has been working hard to overcome supply issues and many Apple Watch orders have been shipping out ahead of their estimated delivery dates. Even the Apple Watches in shortest supply -- the Link Bracelet, the Modern Buckle, and the Leather Loop -- have begun shipping to consumers. It's unlikely Apple will be entirely caught up on shipments by the time June rolls around, but for models that are more common, like the Sport, shipping estimates have been slowly improving, suggesting there will enough inventory to begin sales in stores in June.

Related Roundups: Apple Watch, watchOS 2, watchOS 3
Tags: Tim Cook, Apple retail
Buyer's Guide: Apple Watch (Caution)


Top Rated Comments

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16 months ago
So people will he able to walk into a store and buy the Watch basically at the same time when my Watch that I preordered on the first day will be delivered??
Rating: 49 Votes
16 months ago
If they are in stores before I get my preorder from 4/11 I'm canceling my order. I know they won't care but that will be completely unacceptable.
Rating: 25 Votes
16 months ago
Something's not right with that graphic.
Rating: 22 Votes
16 months ago
Pre-orders

I do hope they fulfill their pre-orders first. Ordered mine on April 12, and it's set to be delivered last week in June. Won't be happy if it turns up in the stores before mine arrives.
Rating: 16 Votes
16 months ago
Excited to see the watch in shops on the 30th of June.
Rating: 14 Votes
16 months ago
i'm so pissed off if the watch will be in the apple stores, before I got mine that I ordered in April:mad:
Rating: 13 Votes
16 months ago
Cook reportedly told employees that the Apple Watch launch "could not be going better,"

I would have to disagree! Ordered 4/10, still waiting.....:rolleyes:
Rating: 12 Votes
16 months ago

Something's not right with that graphic.


The watch bands being in front of the watch face is super distracting. Not to mention inaccurate perspective and scaling.
Rating: 10 Votes
16 months ago
I'm trying to get passed Tim Cook's quote regarding the launch, "could not be going better." Really? I think public perception might beg to differ with you Timmy. I think those who ordered on launch day or in the early days deserve to receive their watches before anyone can walk in off the street and pick one up. Still waiting on the 6/22 - 6/29 bus!!
Rating: 9 Votes
16 months ago
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Rating: 6 Votes

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