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New Samsung Ads Poke Fun at Apple Live Stream Issues, iPhone 6 and Apple Watch
All of the ads feature two actors dressed similar to Apple Geniuses in an environment that looks like the back area of an Apple Store. The first ad notes how the live stream for Apple's event intermittently cut out for some viewers while also experiencing odd production issues, like two songs playing over each other or a Chinese translator having her audio played over the keynote.
The second ad features the two eagerly anticipating "something groundbreaking" from the keynote until the larger-screened iPhone 6 and iPhone 6 Plus are unveiled, which has them excited until they compare it to large-screened Android phones. Another ad points out that the Samsung Gear S doesn't require a phone for all of its features, like the Apple Watch. The Samsung Gear S will launch alongside the Samsung Galaxy Note 4 this fall.
The rest of the ads continue Samsung's effort to differentiate its Galaxy devices from the new iPhones, pointing out its Fast Charging Mode, Multi Window multitasking and the Galaxy Note's S Pen stylus.
Samsung often releases ads capitalizing on moves Apple makes with its iPhone line, most famously releasing a series of ads of people waiting in line for the latest iPhone while enviously looking at Galaxy devices.