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Starbucks to Roll Out 100,000 Wireless Smartphone Chargers at 7,500 U.S. Stores

Starbucks, in collaboration with Duracell, has announced that it will begin rolling out more than 100,000 Duracell Powermat wireless smartphone table chargers throughout 7,500 of its stores in the United States over the next three years. The announcement comes after the program was initially tested in Starbucks stores across Boston, Massachusetts and San Jose, California.

starbucks_wireless_charging
Notably, while Apple's current iPhone line isn't compatible with wireless charging out of the box, Duracell currently offers an AccessCase accessory for the iPhone 5s, iPhone 5, iPhone 4S, and iPhone 4 that is compatible with Duracell's Powermat and Starbucks' wireless table chargers.

While phone manufacturers like Motorola and LG have added wireless charging capabilities to their phone over the past few years, Apple has yet to add the feature to the iPhone. However, Apple has shown past interest in the technology, with a report in 2011 noting that the company was experimenting with WiTricity wireless charging and another report in 2013 stating that Apple was looking at Qi inductive charging for the iPhone 5s.

Apple is also said to be including wireless charging functionality in its highly-rumored iWatch smartwatch, which is expected to launch this October.

Top Rated Comments

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Posted: 7 weeks ago

Who hangs out in a Starbucks long enough for wireless charging to have an impact? Unemployed actors? Aspiring writers?:confused:


Mac users. ;)
Rating: 10 Votes
Posted: 7 weeks ago
Condition of use:
"Starbucks reserves the right to use and download your contact list and enable geolocation on your phone."

[INDENT][ACCEPT] [I DON'T CARE][/INDENT]

:D
Rating: 5 Votes
Posted: 7 weeks ago

Mac users. ;)


+1. I laughed audibly.
Rating: 4 Votes
Posted: 7 weeks ago

Who hangs out in a Starbucks long enough for wireless charging to have an impact? Unemployed actors? Aspiring writers?:confused:


Any charging could have an impact, especially if your battery is low.

The idea for them is that you are going to stay and drink your drink while your phone picks up a little charge. But hey since you are staying maybe you will get that muffin you were thinking about. And so on.

And for all we know this case is something you have to buy outright and it's got its own battery like a mophie which charges faster so even more impact.
Rating: 3 Votes
Posted: 7 weeks ago
Yeah, they could do with expanding to more than 5 phone models, four of them nearly identical anyway.
Rating: 2 Votes
Posted: 7 weeks ago

Yeah, they could do with expanding to more than 5 phone models, four of them nearly identical anyway.


Those 4 identical phones take up over 40% of the US smartphone marketshare. Not to mention over 40 million sales for the S3 too. So I think right now, they'll probably bring in a hell of a lot of traffic.

Not to mention that amount of people that will now buy an AccessCase.
Rating: 2 Votes
Posted: 7 weeks ago
As charge mats need power at the table/bar or whatever, why don't they just have USB Ports?
This does not alienate non-iphone/samsung s% users, and let people charge say, iPads.
Wireless charge charging was attempted in some Train Station kiosks in the UK, only to find most people walked away with the connectors.
Rating: 2 Votes
Posted: 7 weeks ago
Who hangs out in a Starbucks long enough for wireless charging to have an impact? Unemployed actors? Aspiring writers?:confused:
Rating: 2 Votes
Posted: 7 weeks ago

For Starbucks this seems like an easy way to get additional traffic into their stores and for customers to stay longer which increases spending. Not sure what the the deal is for Duracell, but I am sure they are getting compensated beyond just the market recognition. And I am sure this will drive some phone case sales for iPhone users.

For me, I never linger in Starbucks long enough for this to be useful, but put this in airports where I am often waiting for a plane and all outlets are being used by other people charging their phones and I would be very interested.


An even better way would just be to provide USB ports in the tables. That way you only need your lightning cable not a Duracell case that takes so long to charge you will never leave Starbucks.
Rating: 1 Votes
Posted: 4 weeks ago

First of all, when I go to Starbucks in the morning, my phone is charged above 98%. Second, the time spent in Starbucks and the amount of charge you'd get while there would not contribute enough to make it worth while. And last, anyone that can't manage their phone battery enough to need to rely on a gimmick like this needs far more than this to make it through the day.


I think you are thinking that all people who are unlike you are somehow lesser. There are people who go to starbucks and sit for a few hours. It will be nice for them, since there are people who run their entire business on their phones. It's just nice to them there. And it's great marketing for the wireless charger company. I think it's a great idea.
Rating: 1 Votes

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