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Apple's Sales Team Expressed Fears iPhone Growth Could Stall Due to Android Threat

Apple is worried about larger-screened, lower-priced Android phones, according to an internal document shared today in the ongoing Apple vs. Samsung patent lawsuit (via Re/code). The document, which is from the company's sales department, notes that iPhone growth could drop due to competition from smartphones that have larger screens or lower prices than the iPhone.
"Competitors have drastically improved their hardware and in some cases their ecosystems," a member of Apple's sales team wrote in a document that was prepared as part of a fiscal 2014 offsite meeting. Portions of the document were shown Friday to the jury in the Apple-Samsung case.

Other concerns noted in the document included the idea that Android rivals were "spending 'obscene' amounts of money on advertising and/or carrier channel to gain traction" and that mobile carriers had an interest in limiting iPhone sales because of, among other things, the high subsidies they had to pay on the device.
Samsung presented the document during its cross-examination of Apple senior vice president Phil Schiller, who was on the stand earlier today. According to Schiller, the document was not representative of Apple policy and contained information that he largely disagreed with.
iphone_5s_6_sizes
Ahead of the release of the iPhone 5c, many thought Apple would enter the low-cost smartphone market for the first time, positioning the phone as an alternative to cheaper Android phones. The iPhone 5c ended up being priced higher than expected and was later described by Tim Cook as a mid-tier device rather than a low-cost option.

Though it is unwilling to sacrifice quality for price even amid fierce competition, Apple is gearing up to compete with Android phones and boost its growth through another arena in 2014 -- larger screens. Rumors have indicated the iPhone 6 may be released in two sizes, 4.7 and 5.5 inches, both of which are larger than the existing iPhone 5s. Analysts have already suggested the release of a larger-screened iPhone could lure back a significant number of Android switchers and cause a massive spike in upgrades.

Other tidbits from the Apple vs. Samsung lawsuit include details on its "Holy War" with Google and the fact that Apple considered dropping its advertising partner, Media Arts Lab, due to its dissatisfaction with its advertising in early 2013.

Following Phil Schiller, Apple senior software engineer and inventor of "Slide to Unlock" Greg Christie has taken the stand, largely reiterating details on the development of the original iPhone, which were first published in an interview with The Wall Street Journal in March.

Top Rated Comments

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9 months ago

Good. Nobody wants a obscenely large iPhone screen just because a few novelty Android devices have them.


But they're so hip.

Rating: 51 Votes
9 months ago

Good. Nobody wants a obscenely large iPhone screen just because a few novelty Android devices have them.


Are you sure about that? Or do you mean YOU dont want a large iPhone?
Rating: 34 Votes
9 months ago
I absolutely love my Nexus 5 and it costs $300 less than the competition off-contract.
Rating: 26 Votes
9 months ago
That's because I'm switching to Android.
Rating: 25 Votes
9 months ago

But they're so hip.

Image (http://www.981camfm.com/UserFiles/Image/Evolution%20of%20the%20cell%20phone.jpg)


It is also worth considering how phones are being used less and less for their originally intended purpose. The phone app is probably the least used app on my errr, phone.
Rating: 21 Votes
9 months ago
I think the consensus in this thread is,"Hurry it up already Apple. You're years late to the party."
Rating: 18 Votes
9 months ago
I'm glad Apple is worried about its competitors. Last thing we need is for Apple to become complacent and rest on it laurels.

Competition is great for the consumer in the end.
Rating: 16 Votes
9 months ago
They don't have to worry about me.
Rating: 15 Votes
9 months ago

In reality, I almost always use my phone with the Apple Earbuds and the built-in mircophone. I abhor putting my touchscreen next to my ear. I wouldn't mind trying life with a larger screen. I just don't like the idea of needing two hands to hold the darn thing. If want that, I'll pick up an iPad.


Some of the more recent 5" and 4.7" are't that physically bigger than the iPhone, as Samsung, HTC and LG have done a lot of work on having the screen use the most space available, reducing the borders and bezels tremendously.

They're larger, But many you can easily operate 1 handed (YMMV, depending on your own factors). The Moto X for example is a 4.7" that is TINY by today's standards that has received a lot of praise for being such a small actuall phone, while having such a large screen.

I think one of the problems iPhone users have, is they expect with a larger screen, that all other dimensions of the phone must increase with it. Given the iPhones current dimensions, yes, a 5" phone would look huge and be nearly 8.3" wide!

I've posted it before cause it's a really cool chart. But Apple isn't all that modern with their efficient use of space with their screens, And if they come out with a larger device, you should expect that this efficiency should improve greatly, making a 4.7 or 5" phone not dramatically larger than current iPhones.

Rating: 15 Votes
9 months ago
This isn't surprising. Of course Apple is worried about competitors. That's how the world works.
Rating: 15 Votes

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