AT&T Launches Lower-Cost Mobile Share Value Plans for Families

Saturday February 1, 2014 8:57 pm PST by Richard Padilla

AT&T has announced that it will be introducing new Mobile Share Value Plans for families starting February 2, bringing reduced costs for both new and existing customers with monthly data plans of 10GB or more. Under the new terms, a family plan including two lines, 10GB of data, and unlimited talk and text starts at $130 and increases $15 for each additional line thereafter.

The updated pricing applies to new customers who buy a phone under the AT&T Next early upgrade program and sign up for an eligible data plan, as well as existing customers that switch to or already have the required data limit. New customers who also bring their own smartphone or purchase one at full price can also receive the new plan.

Furthermore, AT&T's new plans can also be combined with an existing promotion that offers a $100 bill credit to new and existing customers who add a new line of service. Last December, the carrier originally launched Mobile Share Value Plans offering a $15 monthly discount to shared data customers that met one of four requirements, along with a new 18-month option for AT&T Next.

The move comes in the midst of a marketing war between U.S. cellular carriers, particularly between T-Mobile and AT&T. Recently, AT&T also began a new promotion to offer up to $450 in credits to customers that switch to it from T-Mobile, while T-Mobile launched a similar program offering up to $350 in credits to customers that switch to its network.

Top Rated Comments

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EbookReader

Posted: 25 weeks ago

This looks like an awesome plan, I may have my dad switch our current mobile share family plan switch to this. Love AT&T! Will never ever switch. Especially to tmobile and their db CEO and sore-loser marketing.

Yes, let's hate T-Mobile.

Because AT&T would have done this (lowering price, more attractive plans) anyway without T-Mobile putting pressure on them. Right?

Every customers should thank T-Mobile for making AT&T and Sprint compete.

Rating: 19 Votes

EbookReader

Posted: 25 weeks ago

Theory #1: AT&T is doing this out of the goodness of their heart for the customers.

Theory #2: Maverick T-Mobile is forcing AT&T (and Sprint) to response.

Take your pick.

- - - - - - -
Now T-Mobile, AT&T and Sprint have bring your own phone, finance your phone, or pay your phone in full.

As for the rate plan

AT&T

line 1 and line 2: $130
each additional line: + $15

Rating: 6 Votes

tigres

Posted: 25 weeks ago

Thank god the merger never went through. This is what competition spawns.

Rating: 5 Votes

yg17

Posted: 25 weeks ago

ATT and TMobile are the same network

----------

They share the same network.

That is not even close to true. They both use GSM, UMTS and LTE but they absolutely are not the same network.

Rating: 4 Votes

OneBagTravel

Posted: 25 weeks ago

AT&T has only sweetened deals with family plans over the years. They've never helped out the individual plan users. This alone is why I'm jumping ship for t-mobile or straight talk.

Rating: 3 Votes

applerocks

Posted: 25 weeks ago

I just spoke to AT&T and received the 1st comment from the rep that my plan would be $40 for each phone (I have 3 lines).

This is really confusing.

The best way to figure it out is if you go online and try the change yourself. That will show you the pricing.

According to the website at least, if you signed a 2-year agreement BEFORE Feb 2 (today), they will let you go to the cheaper option for $15/month. If you were using Next or something else already, the savings would be different.

Going forward, you would NOT have the option for two-year commitment pricing. You would need to either buy outright or use Next. So, they'll take the "loss" now on your contract to get you away from subsidies.

The other question is about keeping existing upgrades. If reps are saying you can keep the upgrade AND the $15/month pricing, that's crazy! Do it!

We had three iPhones (all 5s bought this past October), and we are now saving $50/month. Of course, as soon as it's time to upgrade, the prices are the same again when you factor in the price of Next. Really, AT&T is just taking a minor hit to get us all to Next. Deal!

Rating: 3 Votes

UnseenLlama

Posted: 25 weeks ago

I feel the need to post the "It's not complicated" kids ads in this thread. :cool:

Rating: 3 Votes

thevofl

Posted: 25 weeks ago

Is there a catch to this plan, because it sure does sound to good to be true. It doesn't sound like AT&T. :rolleyes:

Agreed. I worked for AT&T for 8.5 years (And don't miss it one bit). They are a completely reactionary company; they rarely lead. . . . Well, . . . I take that back. They lead when it comes to price increases.

Having said that, I went over the details myself. I was on a 6Gb 2 iPhone, 2 iPad plan for $180/month. Now, under this plan, it drops to $150/month for an increase to 10Gb of traffic.

While I couldn't find a catch, I am waiting for the shoe to drop.

Rating: 3 Votes

scott523

Posted: 25 weeks ago

$160 for 4 lines and 10GB shared data?

Wow. Is this too good to be true or what?

For $20 more than T-Mobile, I'm jumping on this deal ASAP since T-Mobile can't match the level of service here.

Rating: 3 Votes

UnseenLlama

Posted: 25 weeks ago

I see a big drop in iPhone sales with all these new plans popping up..... Let's see how many people are willing to pay $650 for a new phone every year.

The trick is to sell your old iPhone at the opportune time... ;) If you time it right, it would only cost your $200/$300 a year if you really wanted to upgrade to the latest and greatest phone.

Rating: 2 Votes

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