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Analyst Predicts Multiple iPhone Refreshes Per Year, New Services After Meeting with Apple Execs

Apple's bifurcation of its iPhone lineup will provide the company with the opportunity to offer new iPhone products multiple times per year in the future, according to Morgan Stanley analyst Katy Huberty. Along with pricing flexibility, the ability to offer new products at more frequent intervals will drive unit growth upwards in 2014.

Apple recently introduced both the high-end iPhone 5s and the mid-range iPhone 5c, priced slightly lower, selling both alongside the lower-end iPhone 4s. It is unclear how Apple plans to continue to upgrade these lines in the future, but according to Huberty, Apple will be able to utilize its dual product lineup for "multiple refreshes per year."

iphone_5s_5c.jpg
Huberty, who recently met with Apple CEO Tim Cook and CFO Peter Oppenheimer to gain some insight on Apple's future plans, also indicates that there's a lot of growth potential in Apple's services category. She suggests that Apple could, for example, expand the usage of Touch ID in the future, setting the stage for new services revenue streams
Services a meaningful opportunity. As we highlighted in our June 4, 2013 note, iOS usage stats far exceeds Android. Combining 575M+ high-end consumer accounts (most linked to credit cards or ACH) with investments Apple is making in cutting edge hardware, like the fingerprint sensor, and upgrading its installed base to the latest versions of iOS and OS X sets up for new services revenue streams, in our view.
Apple recently made some drastic moves towards improving its software and service offerings, providing OS X Mavericks for free to all users, along with a number of other free software upgrades for its iLife and iWork suite of apps. Apple has also been aiming to enter new service markets, introducing iTunes Radio earlier this year and working on completing deals with cable companies like Time Warner with the potential goal of debuting new television services.

During Apple's fourth quarter earnings call, CEO Tim Cook indicated Apple would introduce new product categories in 2014, suggesting the company would use its skills to build software, hardware, and services to create "great products" in categories that Apple does not currently participate in.

Top Rated Comments

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13 months ago
my wallet can't keep up
Rating: 22 Votes
13 months ago
How about multiple price drops per year :p
Rating: 21 Votes
13 months ago
Just give me bigger screen. Can't wait to come back.
Rating: 18 Votes
13 months ago

She suggests that Apple could, for example, expand the usage of Touch ID in the future


What a brilliant insight!
Rating: 12 Votes
13 months ago
2013 : iPhone 5S is the best!! Screw Galaxucks they make phones that i cant use with one hand!!

2014 : im loving my iPhone 6 with bigger screen!! Apple didnt copy/follow Samsung! Apple just needed time to make it perfect!!




2013 : Samsheeps will cry over their 6 months cycles. Their brand new phone gets outdated too soon!!

2014 : Apple is genius! This 5 months cycles will allow Apple to offer consumers newer technology fast as they can.
Rating: 10 Votes
13 months ago
don't think that its gonna happen. I am in for multiple screen sizes but not for multiple refreshes per year :cool:
Rating: 9 Votes
13 months ago
Analyst predicton? Move on.. nothing to see
Rating: 7 Votes
13 months ago

[url=http://cdn.macrumors.com/im/macrumorsthreadlogo.gif]Image (http://www.macrumors.com/2013/11/06/analyst-predicts-multiple-iphone-refreshes-per-year-new-services-after-meeting-with-apple-execs/)[/url]


Apple's bifurcation of its iPhone lineup will provide the company with the opportunity to offer new iPhone products multiple times per year in the future, according to Morgan Stanley analyst Katy Huberty. Along with pricing flexibility, the ability to offer new products at more frequent intervals will drive unit growth upwards in 2014.

Apple recently introduced both the high-end iPhone 5s and the mid-range iPhone 5c, priced slightly lower, selling both alongside the lower-end iPhone 4s. It is unclear how Apple plans to continue to upgrade these lines in the future, but according to Huberty, Apple will be able to utilize its dual product lineup for "multiple refreshes per year."

Image (http://cdn.macrumors.com/article-new/2013/10/iphone_5s_5c.jpg)
Huberty, who recently met with Apple CEO Tim Cook and CFO Peter Oppenheimer to gain some insight on Apple's future plans, also indicates that there's a lot of growth potential in Apple's services category. She suggests that Apple could, for example, expand the usage of Touch ID in the future, setting the stage for new services revenue streamsApple recently made some drastic moves towards improving its software and service offerings, providing OS X Mavericks for free (http://www.macrumors.com/2013/10/22/os-x-mavericks-now-available-free-on-mac-app-store/) to all users, along with a number of other free software upgrades (http://www.macrumors.com/2013/10/24/apple-offering-free-updates-to-all-users-of-aperture-iwork-and-ilife-not-worried-about-unethical-users/) for its iLife and iWork suite of apps. Apple has also been aiming to enter new service markets, introducing (http://www.macrumors.com/2013/06/10/apple-announces-itunes-radio/) iTunes Radio earlier this year and working on completing deals (http://www.macrumors.com/2013/07/02/apple-close-to-completing-apple-tv-deal-with-time-warner-cable/) with cable companies like Time Warner with the potential goal of debuting new television services (http://www.macrumors.com/2013/08/16/apple-could-still-be-planning-television-related-announcement-for-late-this-year/).

During Apple's fourth quarter earnings call (http://www.macrumors.com/2013/10/28/apple-reports-q4-2013-year-end-results-7-5-billion-profit-on-37-5-billion-in-revenue/), CEO Tim Cook indicated Apple would introduce new product categories in 2014, suggesting the company would use its skills to build software, hardware, and services to create (http://www.macrumors.com/2013/10/28/tim-cook-new-product-categories-still-coming-in-2014/) "great products" in categories that Apple does not currently participate in.

Article Link: Analyst Predicts Multiple iPhone Refreshes Per Year, New Services After Meeting with Apple Execs (http://www.macrumors.com/2013/11/06/analyst-predicts-multiple-iphone-refreshes-per-year-new-services-after-meeting-with-apple-execs/)


Does that mean older iPhone will get obsolete faster than ever before? Meaning people need buy iPhone more frequently? Good luck with that Apple fans...
Rating: 6 Votes
13 months ago
Apple's bifurcation...
It happened before, when Steve Jobs was ousted. It was the main reason Apple went almost bankrupt. It took the very same Steve Jobs to resurrect it by means of cutting off resource hogs and focus on 4 products. Streamlining the resources - and I mean ALL the resources is the only way for this company to survive.
Do not put your money where the patent fight is, put your money where your focus on future devices is.
Rating: 6 Votes
13 months ago

don't think that its gonna happen. I am in for multiple screen sizes but not for multiple refreshes per year :cool:


You do know you don't have to buy every iPhone every year, right?
Rating: 5 Votes

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