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AT&T Sees iPad Air Activations Up Threefold From Last Year's iPad Launch Weekend [Updated 2x]

AT&T LogoiPad activations on AT&T more tripled from last year's iPad launch, according to a statement released by AT&T today. The carrier did not release any specific activation numbers, however.

Last year, the cellular 4th-generation iPad and the first-generation iPad mini launched several weeks after the Wi-Fi only models did. AT&T's statement does not differentiate between the iPad and the iPad mini.
iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.
The iPad Air went on sale Friday across the U.S., though the new iPad mini is not yet available.

AT&T offers zero-down and zero-percent financing on iPads to its customers through its AT&T Next program with standalone data plans, session-based on-demand data plans, or a $10/month addition to its Mobile Share plans.

Update: Though AT&T's press release says activations "increased more than 200%" from last year, suggesting that activations had tripled from 2012, AllThingsD says an AT&T spokesperson clarified that sales were double those of a year ago, not tripled as the statement still claims on AT&T's website.

Update 2: AT&T has clarified again, stating that the original press release is correct and activations are more than triple what they were last year, and that the numbers are compared to the November 2012 cellular iPad launch weekend.

Top Rated Comments

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24 weeks ago

IPad mini with Retina will be so much better.


Not for me. The iPad mini is too small.

That's why there are 2 devices. People are different and have different needs.
Rating: 9 Positives
24 weeks ago

Lots of math fail on AT&T's part.


Surprised folks here have not jumped all over this.

If you did the SAME as last year, that is a 0% increase.
If you TWICE as many as last year, that is a 100% increase.
If you did THREE TIMES as many, that is a 200% increase.

Not sure why this is so difficult.
Rating: 5 Positives
24 weeks ago
Loving my Air, and typing this on a Southwest flight up in the air, hah! Ok, I'm a dork. :o
Rating: 5 Positives
24 weeks ago
Lots of math fail on AT&T's part.
Rating: 4 Positives
24 weeks ago
IMO - the iPad Air is simply the best product Apple has launched since the iPhone 4. Using it is remarkable. I was so close to moving on from Apple. So close to buying a Nexus 5 and moving away from iOS.

I didn't purchase the iPhone 5S (the first iPhone I haven't owned). Then the iPad Air happened. It's plain magical. If there was a product SJobs really helped build it was this one.
Rating: 3 Positives
24 weeks ago

IPad mini with Retina will be so much better.


It will be the same device but .25 lbs lighter and 1.8" smaller. Whether that's better depends on your usage.
Rating: 3 Positives
24 weeks ago
Update 3: ATT representative said they have no idea what they are talking about... :p
Rating: 3 Positives
24 weeks ago

Update: Though AT&T's press release says activations "increased more than 200%" from last year, suggesting that activations had tripled from 2012, AllThingsD says (http://allthingsd.com/20131104/att-says-ipad-activations-triple-those-of-last-years-launch-weekend/) an AT&T spokesperson clarified that sales were double those of a year ago, not tripled as the statement still claims (http://www.att.com/gen/press-room?pid=24988) on AT&T's website.

Update 2: AT&T has clarified again, stating that the original press release is correct and activations are more than triple what they were last year.


At AT&T, communications is our business!
Rating: 2 Positives
24 weeks ago
How do I math?
Rating: 2 Positives
24 weeks ago
This holiday quarter is going to be Insane!! iPad sales are going to be huge. And iPhone sales are going to be huge!
Rating: 2 Positives

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