iPhone XS and XS Max in silver, space gray, and gold.
iPad Air Online Orders Go Live in the United States, Canada, and Europe
The iPad Air, available in space gray/black and white/silver can be purchased directly from Apple via the Apple Online Store and through the Apple Store iOS App. [Direct Link] The Apple Store app is often the most reliable way to place an order, as it circumvents web traffic. For the first time ever, Apple is accepting Personal Pickup requests in the U.S., allowing customers to reserve an iPad Air online for pickup at a local retail location.
Initial orders from the Apple Online Store will ship within 24 hours for all colors, carriers, and capacities in Canada and Europe. U.S. online orders list a delivery date of 11/4 rather than a shipping estimate.
In the United States, Apple is selling the 16 GB Wi-Fi only iPad for $499, with incremental storage updates available for an extra $100 and Wi-Fi + Cellular models available for an additional $130. T-Mobile is offering the 16 GB iPad Air for $0 down and 24 monthly payments of $26.25 (additional storage requires a downpayment of $99 for 32 GB or $199 for 64 GB).
Walmart is selling the iPad Air at $479, a discount of $20, and Best Buy will be price matching Walmart's $479 price tag. Target may also be offering the entry-level 16 GB version for $479.
European countries seeing the launch of the iPad Air today include Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. Apple's retail stores located in some of those countries will open at 8:00 AM local time to begin selling the device.
In the United States, the iPad Air can be purchased from the following retailers:
Apple Online Store
Apple Store iOS App [Direct Link]
RadioShack (In-Store Only)