"We really think that a Wi-Fi only tablet is good, but it is not good enough," said AT&T senior VP Chris Penrose, speaking at the event. The cost of adding a cellular module to tablets is also going down, Penrose said.Along with $5 day passes, the company also plans to introduce a $25 plan that provides 1GB of data that can be used over a three month period. The two new plans will be offered in addition to AT&T's existing $10 Mobile Share data plan for iPads.
"We’ve seen that price go down substantially over the past several years,” Penrose said. “Ultimately we’d like to see tablet manufacturers build just one tablet."
Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.