Take-Two CEO Says XCOM's iOS Success Shows Consumers Willing to Pay Premium Prices on Mobile
XCOM is known as an 'AAA title' in the industry; a major game with significant investments in both marketing and development. The company set the price of XCOM's iOS version at $20, well above the price for most games on the platform -- but the gamble worked out.
Strauss Zelnick, the CEO of Take-Two Interactive -- the corporation ultimately behind the game -- gave an interview with GamesIndustry.biz (via TUAW) where he explained that XCOM proved that customers are willing to pay a premium price for a premium experience, even on mobile devices.
Zelnick said the game was not just critically acclaimed with a Metacritic average of 92, but commercially successful as well. In its first week of release, Zelnick said the adaptation was on Apple's top 10 grossing iPad app chart.XCOM: Enemy Unknown can be downloaded from the App Store for $19.99. [Direct Link]
"The success of XCOM: Enemy Unknown for iOS illustrates that consumers are willing to pay a premium price for a premium entertainment experience on any platform. This bodes well for the opportunity to deliver profitably our most immersive new AAA titles to mobile platforms as they evolve."