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Apple Launches 2013 'Back to School' Promotion with Gift Cards Up to $100

In line with a rumor from yesterday, Apple today launched its annual Back to School promotion offering qualified educational purchasers iTunes Store/App Store/iBookstore gift cards of up to $100 with the purchase of a new Mac, iPad, or iPhone. The program begins today and runs through September 6.
Buy a Mac for college, get a $100 App Store Gift Card - and also save with education pricing. Or buy an iPad or iPhone and get a $50 card.
As in past years, the Mac mini is excluded from the promotion, while all iPad (fourth-generation, iPad 2, and iPad mini) and iPhone (5, 4S, and 4) are eligible. Full requirements for eligibility are outlined in the terms and conditions (PDF).

back_to_school_2013
The offer is available in the following countries, with gift card amounts varying based on local currency: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.

Update: Photos of new window displays for Apple's retail stores:

back_to_school_2013_window
Photos from @applecultist

Update 2: Photo of Back to School brochure:

back_to_school_2013_brochure
Photo from @applecultist

Top Rated Comments

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18 months ago
BUT I JUST GOT OUT OF SCHOOL. Back to school already?!
Rating: 15 Votes
18 months ago
Would have been nice if the new rMBPs were available
Rating: 11 Votes
18 months ago
Cue whiny commentards complaining about not getting a free iPod again this year...
Rating: 11 Votes
18 months ago
This deal expires September 6th so you know the iPhone 5s launch is a week later.:cool:
Rating: 10 Votes
18 months ago

Anyone else notice that the student in the ad is wearing a watch? This *had* to be intentional. Seriously - when's the last time you saw a college student wearing a watch?


I'm a 22-yo college student and I wear a watch every day.
Rating: 6 Votes
18 months ago

I know Apple used to give discount, but could Apple become so shady that they give 100 dollar app store card for students? Since they are wealthy...maybe they could of given more discounts and offer more stuff.


How is this shady? First, they give a student discount; second, they are giving $100 in free goods from iTunes/App store.

They don't have to give you anything.

Oprah and the Queen are also very wealthy, perhaps they can each give you $100 towards your new computer..... :rolleyes:
Rating: 3 Votes
18 months ago
Just order my 13" 2013 macbook air i5/8g/128g CANT WAIT TO GET IT WILL BE MY FIRST MAC!!!
Rating: 3 Votes
18 months ago
Time to search through kijiji/craigslist for these cards at half price :D
Rating: 2 Votes
18 months ago
New mbps will come out a day after this ends haha. :apple:
Rating: 2 Votes
18 months ago
Would be much better if it was a $100 Apple Store credit. So you could use it towards an Airport Extreme, iPhone, printer, &c. The app store doesn't even carry Microsoft Office nor many other major commercial software packages. Besides Apples own software it seems just about everything in the app store would have been labeled shareware or freeware a couple years ago.

It would be more useful if this could be used in the iBook Store to spend towards textbooks.
Rating: 2 Votes

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