Apple Set to Launch Annual 'Back to School' Promotion, iPhone Included for First Time

9to5Mac reports that Apple is likely to launch its annual "Back to School" promotion in the United States and other countries this week, perhaps as soon as tomorrow. The program offers iTunes Store/App Store gift cards to students who purchase a Mac or iPad, and for the first time the program will also include iPhone purchases this year.

The promotion will give eligible students an iTunes/App Store gift card with the purchase of a Mac, iPad, and for the first time, an iPhone. The gift cards that come with Mac purchases will be worth 100$ while the cards accompanying the iOS Devices will be worth $50.

MacRumors had heard over the weekend that Apple retail stores will be performing an "overnight" tonight to adjust signage and other aspects of store layouts. Our source indicated that tonight's changes are likely to be in support of the Back to School promotion, suggesting that it will indeed launch tomorrow.

apple_students_hero
Apple runs the Back to School promotion at different times throughout the year in different countries to correspond to the various educational calendars, but the program launching this week will be the company's largest as it will likely include the United States, Canada, and Europe.

Top Rated Comments

Zoboomafoo Avatar
99 months ago
and now we know when the next iphone is announced. The day after this ends...
Score: 28 Votes (Like | Disagree)
Watabou Avatar
99 months ago
Oh yeah! Now, come on Apple, release the damn Haswell rMBP
Score: 11 Votes (Like | Disagree)
KylePowers Avatar
99 months ago
Now if Apple could just release their Haswell rMBPs, Mac Minis, and iMacs already :)
Score: 9 Votes (Like | Disagree)
GREEN4U Avatar
99 months ago

Slightly off-topic but here goes:

See the guy in the photo? He's supposed to be a student going "back to school," yet he's using a MacBook Pro. Not a MacBook Air. And that's a good thing for Apple. The MacBook Pro is presumably a higher-margin product but it has universal appeal to consumers, students, and pros. How many non-pros do you see carrying around MacBook Pros? Quite a few I'd guess.

Same thing will happen with the new Mac Pro. It's cool enough that anyone who needs a desktop Mac will want one. Sales numbers will depend on pricing, not on the size of the "pro" market. The lower the price, the more consumers and prosumers will be able to justify buying a Mac Pro instead of an iMac. Not so much with the old-school "box full of components" Mac Pro. It had zero consumer appeal.

Apple has positioned the new Mac Pro as the Mac to have if you need pro-level power and/or you have enough money to buy the best and coolest Mac that Apple sells. Whether or not you're a "pro." (Especially if there will be one or two new Retina Thunderbolt displays for it. 4K 30" Thunderbolt display anybody?)


I'm guessing you don't have a lot of people to talk to.
Score: 5 Votes (Like | Disagree)
efktd Avatar
99 months ago
i miss the days where they gave a free iPod Touch.
Score: 5 Votes (Like | Disagree)
hiptobesquare Avatar
99 months ago

Now if Apple could just release their Haswell rMBPs, Mac Minis, and iMacs already :)


I was hoping that they held the BTS offer off until the first day or two of the third quarter, rather than starting it a week or two ago... to co-incide with a Haswell processor spec-bump on the rMBPs, Minis, and iMacs.

Here's hoping that the overnight tonight is a bit bigger than just BTS announcement.

I am preparing for 'back to school' on the school side, rather than the student side... and Haswell coming out in rMBP AFTER the start of the school year will not be ideal, and don't even have information enough to suggest waiting a little bit longer to get it...

Especially for the 800mbps PCIe flash storage, better performance/battery life ratio, and faster wireless internet for the future. I buy top end laptops for as much future-proofing as I can reasonably expect.

C'Mon, Apple... HASWELL THE LINEUP!!!
Score: 4 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro screensaver table

Some M1 Macs Affected By Fast User Switching Screensaver Bug

Monday January 18, 2021 1:57 am PST by
A growing number of user reports online suggest some of Apple's M1 Mac models are susceptible to a Fast User Switching bug that spontaneously activates the screensaver and leaves the user unable to dismiss it. In macOS Big Sur, Fast User Switching allows users to quickly switch between user accounts without having to completely log out. Based on posts in the MacRumors forums, Apple...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
apple fitness plus burn bar

Fitness+ Subscribers Now Have Nearly 300 Workouts to Choose From

Monday January 18, 2021 3:24 am PST by
Apple on Monday added over two dozen new video workout sessions to Fitness+, continuing a recent trend of building out the catalog of its fledgling subscription service on a weekly basis. Fitness+ launched December 14, 2020, and is designed to help Apple Watch owners keep fit through a series of guided workouts that are available across multiple workout categories. As you follow along with...