Apple Set to Launch Annual 'Back to School' Promotion, iPhone Included for First Time

9to5Mac reports that Apple is likely to launch its annual "Back to School" promotion in the United States and other countries this week, perhaps as soon as tomorrow. The program offers iTunes Store/App Store gift cards to students who purchase a Mac or iPad, and for the first time the program will also include iPhone purchases this year.

The promotion will give eligible students an iTunes/App Store gift card with the purchase of a Mac, iPad, and for the first time, an iPhone. The gift cards that come with Mac purchases will be worth 100$ while the cards accompanying the iOS Devices will be worth $50.

MacRumors had heard over the weekend that Apple retail stores will be performing an "overnight" tonight to adjust signage and other aspects of store layouts. Our source indicated that tonight's changes are likely to be in support of the Back to School promotion, suggesting that it will indeed launch tomorrow.

apple_students_hero
Apple runs the Back to School promotion at different times throughout the year in different countries to correspond to the various educational calendars, but the program launching this week will be the company's largest as it will likely include the United States, Canada, and Europe.

Tag: 9to5Mac

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

Zoboomafoo Avatar
144 months ago
and now we know when the next iphone is announced. The day after this ends...
Score: 28 Votes (Like | Disagree)
Watabou Avatar
144 months ago
Oh yeah! Now, come on Apple, release the damn Haswell rMBP
Score: 11 Votes (Like | Disagree)
KylePowers Avatar
144 months ago
Now if Apple could just release their Haswell rMBPs, Mac Minis, and iMacs already :)
Score: 9 Votes (Like | Disagree)
GREEN4U Avatar
144 months ago
Slightly off-topic but here goes:

See the guy in the photo? He's supposed to be a student going "back to school," yet he's using a MacBook Pro. Not a MacBook Air. And that's a good thing for Apple. The MacBook Pro is presumably a higher-margin product but it has universal appeal to consumers, students, and pros. How many non-pros do you see carrying around MacBook Pros? Quite a few I'd guess.

Same thing will happen with the new Mac Pro. It's cool enough that anyone who needs a desktop Mac will want one. Sales numbers will depend on pricing, not on the size of the "pro" market. The lower the price, the more consumers and prosumers will be able to justify buying a Mac Pro instead of an iMac. Not so much with the old-school "box full of components" Mac Pro. It had zero consumer appeal.

Apple has positioned the new Mac Pro as the Mac to have if you need pro-level power and/or you have enough money to buy the best and coolest Mac that Apple sells. Whether or not you're a "pro." (Especially if there will be one or two new Retina Thunderbolt displays for it. 4K 30" Thunderbolt display anybody?)

I'm guessing you don't have a lot of people to talk to.
Score: 5 Votes (Like | Disagree)
efktd Avatar
144 months ago
i miss the days where they gave a free iPod Touch.
Score: 5 Votes (Like | Disagree)
hiptobesquare Avatar
144 months ago
Now if Apple could just release their Haswell rMBPs, Mac Minis, and iMacs already :)

I was hoping that they held the BTS offer off until the first day or two of the third quarter, rather than starting it a week or two ago... to co-incide with a Haswell processor spec-bump on the rMBPs, Minis, and iMacs.

Here's hoping that the overnight tonight is a bit bigger than just BTS announcement.

I am preparing for 'back to school' on the school side, rather than the student side... and Haswell coming out in rMBP AFTER the start of the school year will not be ideal, and don't even have information enough to suggest waiting a little bit longer to get it...

Especially for the 800mbps PCIe flash storage, better performance/battery life ratio, and faster wireless internet for the future. I buy top end laptops for as much future-proofing as I can reasonably expect.

C'Mon, Apple... HASWELL THE LINEUP!!!
Score: 4 Votes (Like | Disagree)