Apple Set to Launch Annual 'Back to School' Promotion, iPhone Included for First Time

9to5Mac reports that Apple is likely to launch its annual "Back to School" promotion in the United States and other countries this week, perhaps as soon as tomorrow. The program offers iTunes Store/App Store gift cards to students who purchase a Mac or iPad, and for the first time the program will also include iPhone purchases this year.

The promotion will give eligible students an iTunes/App Store gift card with the purchase of a Mac, iPad, and for the first time, an iPhone. The gift cards that come with Mac purchases will be worth 100$ while the cards accompanying the iOS Devices will be worth $50.

MacRumors had heard over the weekend that Apple retail stores will be performing an "overnight" tonight to adjust signage and other aspects of store layouts. Our source indicated that tonight's changes are likely to be in support of the Back to School promotion, suggesting that it will indeed launch tomorrow.

apple_students_hero
Apple runs the Back to School promotion at different times throughout the year in different countries to correspond to the various educational calendars, but the program launching this week will be the company's largest as it will likely include the United States, Canada, and Europe.

Tag: 9to5Mac

Top Rated Comments

Zoboomafoo Avatar
125 months ago
and now we know when the next iphone is announced. The day after this ends...
Score: 28 Votes (Like | Disagree)
Watabou Avatar
125 months ago
Oh yeah! Now, come on Apple, release the damn Haswell rMBP
Score: 11 Votes (Like | Disagree)
KylePowers Avatar
125 months ago
Now if Apple could just release their Haswell rMBPs, Mac Minis, and iMacs already :)
Score: 9 Votes (Like | Disagree)
GREEN4U Avatar
125 months ago
Slightly off-topic but here goes:

See the guy in the photo? He's supposed to be a student going "back to school," yet he's using a MacBook Pro. Not a MacBook Air. And that's a good thing for Apple. The MacBook Pro is presumably a higher-margin product but it has universal appeal to consumers, students, and pros. How many non-pros do you see carrying around MacBook Pros? Quite a few I'd guess.

Same thing will happen with the new Mac Pro. It's cool enough that anyone who needs a desktop Mac will want one. Sales numbers will depend on pricing, not on the size of the "pro" market. The lower the price, the more consumers and prosumers will be able to justify buying a Mac Pro instead of an iMac. Not so much with the old-school "box full of components" Mac Pro. It had zero consumer appeal.

Apple has positioned the new Mac Pro as the Mac to have if you need pro-level power and/or you have enough money to buy the best and coolest Mac that Apple sells. Whether or not you're a "pro." (Especially if there will be one or two new Retina Thunderbolt displays for it. 4K 30" Thunderbolt display anybody?)

I'm guessing you don't have a lot of people to talk to.
Score: 5 Votes (Like | Disagree)
efktd Avatar
125 months ago
i miss the days where they gave a free iPod Touch.
Score: 5 Votes (Like | Disagree)
hiptobesquare Avatar
125 months ago
Now if Apple could just release their Haswell rMBPs, Mac Minis, and iMacs already :)

I was hoping that they held the BTS offer off until the first day or two of the third quarter, rather than starting it a week or two ago... to co-incide with a Haswell processor spec-bump on the rMBPs, Minis, and iMacs.

Here's hoping that the overnight tonight is a bit bigger than just BTS announcement.

I am preparing for 'back to school' on the school side, rather than the student side... and Haswell coming out in rMBP AFTER the start of the school year will not be ideal, and don't even have information enough to suggest waiting a little bit longer to get it...

Especially for the 800mbps PCIe flash storage, better performance/battery life ratio, and faster wireless internet for the future. I buy top end laptops for as much future-proofing as I can reasonably expect.

C'Mon, Apple... HASWELL THE LINEUP!!!
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...