Tim Cook at D11: Executive Change Up Has Been "Great", Revamped iOS/OS X to Be Unveiled at WWDC - MacRumors
Skip to Content

Tim Cook at D11: Executive Change Up Has Been "Great", Revamped iOS/OS X to Be Unveiled at WWDC

jonathan_iveWhile sitting down with AllThingsD's Kara Swisher and Walt Mossberg at D11: All Things Digital, Apple CEO Tim Cook was asked about the new iOS and whether it was what Jony Ive was working on. Cook confirmed, noting that the change was part of Apple's executive shakeup last fall.

Yes. What we did last fall was change things up — to really ramp up our innovation. The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what. The magic is at the intersection.

Cook went on to explain how Apple recognized that Ive had contributed significantly to the look and feel of Apple products over the years and that he could do the same for Apple's software as well. Swisher followed up by asking Cook about collaboration within Apple and whether that was why former Apple senior vice president Scott Forstall was ousted. Cook responded that the goal was simply to tighten the groups within Apple, which echoes his comments to Bloomberg in December.

I don't want to talk about people who aren't there. The whole concept is to tighten the groups even more, so we could spend more time finding magic at the intersection. Now it's seven months later, and I think it's been an incredible change. Craig is running iOS and OS X, which has been fantastic. Eddy is focused on services. It's been great.

Cook also confirmed that Apple is set to talk about the futures of both iOS and OS X at WWDC on June 10, which includes Ive's "more than skin deep" rumored redesign of iOS 7. Cook's full commentary can be found in our coverage, available here.

Popular Stories

iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
tim cook john ternus apple ceo

Tim Cook Comments on His Final Day as Apple CEO

Monday August 31, 2026 8:39 am PDT by
Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately. Subscribe to the MacRumors YouTube channel for more videos. The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...
Tim Cook Apple Logo

Tim Cook Won't Appear in Apple's September 9 Event Video

Monday September 7, 2026 2:27 am PDT by
Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...

Top Rated Comments

174 months ago
I think we need a bigger picture of Jony for the article.
Score: 110 Votes (Like | Disagree)
Dulcimer Avatar
174 months ago
I enjoy it when Tim Cook gives interviews. They're always insightful and interesting. Knowing the people on this site, however, I'm probably in the minority. :/
Score: 29 Votes (Like | Disagree)
szw-mapple fan Avatar
174 months ago
I think we need a bigger picture of Jony for the article.

We need a flatter one.
Score: 18 Votes (Like | Disagree)
174 months ago
::screaming like a little school girl::

Revamped and iOS in the same sentence is everything I've been waiting to hear from Apple since iOS5. Don't disappoint us now.

I have confidence they won't!

This is exciting :apple:
Score: 12 Votes (Like | Disagree)
Icaras Avatar
174 months ago
I hope he gives it.

Nothing against Ives, but if he delivered the keynote, it probably would take 3 hours long at the pace he speaks.
Score: 11 Votes (Like | Disagree)
Peace Avatar
174 months ago
I hope we see Jony Ive at the keynote :D

I hope he gives it.
Score: 8 Votes (Like | Disagree)
Latest Stories
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
8 minutes ago
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
30 minutes ago
How to Force Quit Apple Watch Apps in watchOS 27
How to Force Quit Apple Watch Apps in watchOS 27
42 minutes ago
New Mac Mini and Mac Studio Launch Tomorrow
New Mac Mini and Mac Studio Launch Tomorrow
1 hour ago
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
1 hour ago
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
3 hours ago
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
5 hours ago
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
11 hours ago
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
11 hours ago
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
11 hours ago
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
12 hours ago
M6 Pro Chip Result on Geekbench is Likely Fake
M6 Pro Chip Result on Geekbench is Likely Fake
2 days ago
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
2 days ago
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
2 days ago
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
2 days ago
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
3 days ago
Hands-On With the Apple Watch Series 12
Hands-On With the Apple Watch Series 12
3 days ago
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
3 days ago
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
3 days ago
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
3 days ago
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
3 days ago
MacRumors Giveaway: Win an iPhone Duo From iMazing
MacRumors Giveaway: Win an iPhone Duo From iMazing
3 days ago
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
3 days ago
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
3 days ago
The MacRumors Show: Is the iPhone Duo Actually Worth It?
The MacRumors Show: Is the iPhone Duo Actually Worth It?
3 days ago
Apple Designers Explain the Thinking Behind iPhone Duo
Apple Designers Explain the Thinking Behind iPhone Duo
3 days ago
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
3 days ago
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
3 days ago
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
3 days ago
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
3 days ago