CW Strikes Deal with Apple to Bring Content to Apple TV
The CW has struck a deal that will bring the network's content to the Apple TV, reports Deadline. At the company's annual Upfront Presentation in New York today, CW president Mark Pedowitz announced that the CW's TV Now applications, which are currently available on Xbox 360 and Windows 8, will be coming to the Apple TV as well.
"This year we're reaching more viewers on more platforms," said Pedowitz, speaking of the deal. "We are reaching our audience everywhere they are, and we want you to be with us everywhere we go," he went on to say to advertisers at the event.
The CW told MacRumors that the app will function similarly to the company's Xbox and mobile apps and confirmed that it will indeed be an app located on the Apple TV's home screen.
It's a dedicated CW app that will work like our Xbox and mobile and tablet apps - no cable authentication required, full episodes of our shows available next day after air, ad-supported.
The CW's TV Now app for the Xbox offers free full streaming episodes of network shows like The Vampire Diaries with limited advertising. The app also includes additional content like previews and cast extras. Currently, Apple sells CW content through its iTunes store.
While the Apple TV offers apps and digital content from sites like Netflix and Hulu, it does not include apps from television networks. The partnership between the CW and Apple will mark the first network television app available via the Apple TV.
It is unclear if the CW's app is part of a larger initiative by Apple to bring additional apps to the Apple TV. The CW is a joint venture between Warner Bros. Entertainment and CBS, one of the biggest U.S. broadcast networks.
According to the CW, the app is set to launch in the coming weeks, though no exact release date was given.
Popular Stories
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June.
In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report includes ...
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great.
Top Tier
Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599.
With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
