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Apple Product Placement Reaches New Heights in Netflix Show 'House of Cards'

Engadget notes that there appears to be a somewhat extreme example of Apple product placement in an episode of the new made-for-Netflix show House of Cards.

The site points out that the shot shown above, occurring 31 minutes and 42 seconds into episode six, appears to show nine Apple devices between just two people.
Just taking the devices that are angled towards Underwood, I count three iPads and three iPhones. The aide sitting across the desk adds two more iPhones and another iPad. I could potentially be wrong about a couple of those handsets, since they're in cases, but I've watched the scene in slow-mo they all look like iPhones to me. That makes nine Apple devices for two people, with each device powered on and burning its battery simultaneously.
The piece goes on to note that the main character, played by Kevin Spacey, uses an iMac as his main computer, while his wife also uses an iPhone.

According to an update on the original article, sources involved in the shooting of the scene shared that Apple provided a significant amount of free equipment for the show and that those devices were what happened to be available for a scene in which characters were monitoring multiple police radio feeds.

Apple's products have long been featured in movies and television shows, despite Apple's claims that the company does not pay for such placements. The company does, however, provide free devices for product placement, and Apple's popularity and design aesthetic have led many films and shows to take advantage of such offers.

House of Cards is the first program to be commissioned by the streaming movie and TV show service for exclusive broadcast on Netflix.

Top Rated Comments

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Posted: 20 months ago
Next season it will be renamed "House of (iTunes Gift) Cards"
Rating: 18 Votes
Posted: 20 months ago

Slow news day?

Slow comment day?
Rating: 11 Votes
Posted: 20 months ago
It's pretty common to find that many apple devices on a desk. Doesn't stick out as much as if it was all Samsung.
Rating: 9 Votes
Posted: 20 months ago
It would appear the House of Cards directors have exceptional taste.
Rating: 9 Votes
Posted: 20 months ago
there can be never too many apple products at any given time at any given place
Rating: 6 Votes
Posted: 20 months ago
Very slick, Apple.

(And a great show, too. I'm enjoying it!)
Rating: 6 Votes
Posted: 20 months ago
Actually, I think it's the opposite about the product placement on House of Cards. I was commenting to my wife that they're pretty democratic on the devices. Yes, you see Macs and iPhones, but also Blackberries and Dells and other devices that are non-Apple related.

Usually when a show like this hits on a network, they're locked in with one vendor and they're pretty prominently placed. This show, it's all over the place.

Have you people even seen this show? Or are you only focusing on when you see a Apple product? You know, when I was a kid and we went on long car trips, we would count the number of Volkswagon Beetles you'd see on the road. Soon, it seemed that's ALL you saw because you'd be looking for them. Is that the case here? I mean, one of the main characters doesn't even use a Mac to write on. She has an iPhone, yes, but then again, so do a ton of people.

This is a non-story.
Rating: 4 Votes
Posted: 20 months ago

This could have just as easily been my house. Between my gf and I we have (I don't care to get all the specs so I'll just put the year we got them as the most recent iteration).

15" MacBook Pro with Retina (2012)
15" MacBook Pro (2010)
15" MacBook Pro (2008)
13" MacBook Pro (2012)
13" MacBook Air (2012)
iPad Mini
iPhone 5
iPhone 4s
2 iPhone 4
iPod Touch (2012)
iPod Nano (2010)
Apple TV (3rd gen)

what for?
Rating: 4 Votes
Posted: 20 months ago
This show was not a network show, so there was no network exec saying "you can't show any branded products unless we get cash for them!"

So, this is the first show in a long while that can just show their characters using technology without having to cover it up because the company didn't pay.

That's not product placement, it's the opposite. Product placement is when you pay for placement, which the networks want.

It's sad that this is what passes for "journalism" these days. Hyped up nonsense written by someone who knows nothing about technology or the industry (talking about engaget here.)
Rating: 3 Votes
Posted: 20 months ago
Love the show too, watched it all in one day LOL All 13 episodes in one day on Saturday.

Very well written show and I too noticed the products all over the place, though I didn't think it was that bad as that's very similar to the setting in mine and my family's house.
Rating: 3 Votes

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