Apple and Starbucks Partner for (Product) Red Gift Cards

Just in time for the holidays, Apple and Starbucks have partnered up for a (Product) Red gift card combo. When you buy the $15 iTunes + $15 Starbucks gift card both companies together will contribute 5% to the Global Fund to help fund AIDS research.

Give a gift that gives back this holiday season with Starbucks iTunes (RED)™ eGift basket. You can send loved ones a thoughtful gift of two digital eGifts—$15 eGift to Starbucks and $15 eGift to iTunes—for $30. Plus, for every gift sold, Starbucks and iTunes will together contribute 5% of the purchase price to the Global Fund to help deliver an AIDS free generation by 2015. With the convenience of a Starbucks Card, Starbucks Card eGifts can be used for purchases in-store at participating company-owned and licensed stores in the U.S. and online. This unique and meaningful eGift basket can be purchased at www.starbucks.com/REDeGift.

Screen Shot 2012 11 29 at 5
Apple has long been a supporter of the (Product) Red campaign, selling red iPod nano models, iPad Smart Cases and Smart Covers. Most recently, Apple released a (Product) Red bumper for the iPhone 4S and iPhone 4. At an Apple town hall meeting in February, Tim Cook mentioned that Apple (Product) Red products have generated over $50 million to help fund AIDS research. The gift card combo can be purchased at this website.

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

crisss1205 Avatar
172 months ago
**Insert Starbucks/Apple hipster joke**
Score: 6 Votes (Like | Disagree)
Derekuda Avatar
172 months ago
WOW, how generous for two multi-billion dollar companies to donate a tiny 5% after making broke consumers spend $30. Yup, they sure are helping alot... *rolls eyes*

To hell with Apple and Starbucks.... Greedy bastards.
Score: 5 Votes (Like | Disagree)
EricNau Avatar
172 months ago
Two great companies partnering for a great cause. I like. :)

And the ability to give $15 at iTunes and $15 at Starbucks with only one gift card is rather clever somehow; it makes for a nice pair.
Score: 5 Votes (Like | Disagree)
172 months ago
I love that they're contributing some of the money to charity but 5%? That's weak.
5% may seem slim but just remember that for Apple gets 30% of every $1 of iTunes revenue. From the 30 cents it has to run the entire iTunes ecosystem (data centers, bandwidth, financial transaction to credit cards, marketing, referrals, legal, etc).
It's estimated in 2010 that *over* 2/3rds of the 30 cents went to running iTunes. if that's true that leaves Apple with a most 10 cents per dollar.

So 5% may seem weak, but I'd say 9-11% is about as high can go without risking losing money on product Red currently. (I'm sure Apple is hoping to make alot more on their iTunes side, since the Appstore is growing real fast)
.
Score: 3 Votes (Like | Disagree)
172 months ago
I like it when good companies give back!

There is a debate out there about whether or not a company should give back to social causes. To me, I think regardless of what side of the debate you land on, it is admirable when big corporations make an effort like this to make a difference in society. So, good work Apple and Starbucks. Keep this pattern up!

----------

Two great companies partnering for a great cause. I like. :)

And the ability to give $15 at iTunes and $15 at Starbucks with only one gift card is rather clever somehow; it makes for a nice pair.

This is a good pairing! Why not grab a cup of coffee and download a few apps - perfect!
Score: 3 Votes (Like | Disagree)
172 months ago
I'm afraid it will take more than this token gesture in the UK to rehabilitate Starbucks. I am one of the many people who is now boycotting them over the aggressive tax avoidance they have been practicing in the UK. Starbucks are a parasitic organisation here: http://m.bbc.co.uk/news/business-19967397

If they donated 5% of the tax they have avoided paying that really would make a difference. :-/
Score: 2 Votes (Like | Disagree)