U.S. Cable Companies Reportedly Assessing Potential Infrastructure Impact of 'Imminent' Apple TV Product

Barron's reports on a new research note from Jefferies & Co. analyst James Kisner noting that he believes the launch of an unspecified Apple television product (presumably either a new set-top box or a connected television) is "imminent". Kisner's belief comes from information he has received indicating that at least one major U.S. cable company is assessing the potential impact on its network infrastructure from such a device.

Our discussions with industry contacts suggest that at least one major N. American MSO is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network. We believe this potentially suggests an imminent launch of the Apple TV, a positive development for ARRIS, who is directly exposed to data traffic growth from incremental IP video streams on cable networks

Kisner's research note is actually addressing the impact on ARRIS, a major communications technology that handles much of the network infrastructure for U.S. cable companies, most notably Comcast. Kisner believes that a forthcoming Apple television product would bode well for ARRIS, as it would force cable companies to increase their network capacity to handle such demands as on-demand HD streams from users of the new Apple product.

apple tv 2012 interface
Rumors of an Apple television set peaked approximately a year ago with Steve Jobs having briefly addressed the topic for Walter Isaacson's authorized biography published shortly after Jobs' death. At the time, follow-up rumors suggested that the set could be announced in late 2012 ahead of an early 2013 launch, but talk of such a product has quieted down in recent months amid reports of difficult content negotiations.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...

Top Rated Comments

ziggyonice Avatar
163 months ago
I want time shifting (http://en.wikipedia.org/wiki/Time_shifting).

I want to be able to watch any show I want. At anytime. Anywhere.

I don't want to have to subscribe to cable for this very reason — television companies hate time shifting. They want you to watch TV on their schedule.

I want to subscribe to channels on an a la carte basis. I want to pay a couple bucks per month for an ESPN "app" and a couple others, through my Apple ID. I then want to watch the content live or on-demand, my choice. None of those "package deals" crap. I don't need to pay for 300+ channels I don't watch.

This is the future. Hopefully Apple brings it.
Score: 44 Votes (Like | Disagree)
Renzatic Avatar
163 months ago
Here we go again.... :rolleyes:

...ON OUR OWN
GOIN' DOWN THE ONLY ROAD WE'VE EVER KNOWN
LIKE DRIFTERS WE WERE BORN TO WALK ALONE
AND WE'VE MADE UP OUR MINDS
WE AIN'T WASTIN' NO MORE TIME

\m/:mad:
Score: 10 Votes (Like | Disagree)
thelink Avatar
163 months ago
Here we go again.... :rolleyes:
Score: 10 Votes (Like | Disagree)
lilo777 Avatar
163 months ago
I want time shifting (http://en.wikipedia.org/wiki/Time_shifting).

I want to be able to watch any show I want. At anytime. Anywhere.

I don't want to have to subscribe to cable for this very reason — television companies hate time shifting. They want you to watch TV on their schedule.

I want to subscribe to channels on an a la carte basis. I want to pay a couple bucks per month for an ESPN "app" and a couple others, through my Apple ID. I then want to watch the content live or on-demand, my choice. None of those "package deals" crap. I don't need to pay for 300+ channels I don't watch.

This is the future. Hopefully Apple brings it.


Google DVR and SlingBox. As far as pricing is concerned... did you notice what happened with e-book pricing when Apple got their way? Prices jumped up.

In general, iTunes is the most expensive place to get content. Why do you expect anything different from their TV?
Score: 7 Votes (Like | Disagree)
Darth.Titan Avatar
163 months ago
This again? I believe Steve made the comment about "cracking" the TV just to troll everyone after he checked out.

Apple making a TV just doesn't make sense. An add-on box like AppleTV? Sure. An actual television set? Not so much. There's no way Apple could compete in the current television market with the thin margins, variety of models, and price points. If Apple tries to get into the TV game, I believe that it will be one of their occasional missteps.

I'm fully prepared to be proven wrong, but I'll believe it when I see it.
Score: 7 Votes (Like | Disagree)
Patriot24 Avatar
163 months ago
Apple left a rather large hole in their release schedule when they moved iPads to Fall (assuming they keep a yearly release cycle from here on out).

Old Schedule:
Spring: iPads
Summer: Macs
Fall: iPhone

New Schedule:
Spring: ?
Summer: OS X & Devices
Fall: iOS & Devices

Given the current state of product updates, what are they going to release in the Spring?

<Queue rampant speculation>
Score: 7 Votes (Like | Disagree)