According to 9to5Mac, during today's town hall meeting, Apple CEO Tim Cook announced to employees that they would get $500 off Macs and $250 iPads.
The new discount program starts in June 2012, and can only be used once every 3 years. Employees also need to have been working at Apple for at least 90 days. The discount is reportedly for both corporate and retail employees. The discount is said to exclude the Mac mini.
Apple employees presently are allowed a one-a-year 25% discount on Apple systems. One report even claims that this discount will remain in place alongside the new discounts.
In 2007, shortly after the original iPhone's launch, Apple had announced a similar perk for employees. At that time, Steve Jobs announced that all full time and part time Apple employees would receive an 8GB iPhone.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Bad business idea. Sounds like a return to the bad old days of Apple in the 90's where there were a million different pricing points and special ways to get discounts (educational, business, yada yada yada).
Steve Jobs was right. Have a simple, single price point so that all customers are feeling like they have a similar consistent, and slick appearance.
Providing deep discounted products, even when provided to employees, only degrades the perception among consumers about the value of the product, which is one reason that Apple is capable of maintaining its high margins. Why should I pay full price for an item that is worth only half as much to the people selling it to me? That will be the perception.
For example: "Hey, my nephew worked for apple for one month and bought his iPad 3 for $250. Why the heck should I pay $600 to get one?" Good question.
Are you serious?
I don't think anyone in their right mind would begrudge paying for a product a member of staff is getting at a discount. :confused:
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Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
My goodness. MacRumour members are on top form today :rolleyes:
On the retail side, working for Apple sucks. You get crapped on a lot by customers and the innovation isn't there like it is at corporate. It's really no different than any other retail gig.
Side note, this discount is an *additional* $500 off every three years. They still get the 25% off once a year.
Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
You should try to rescue the exploited workers. I suggest carrying them out on your shoulder one-by-one, and bring the media.