Apple Bringing Store-Within-a-Store Concept to Target?
According to a source familiar with Apple's plans, the company plans to begin operating Apple-branded areas within 25 larger Target stores in locations which can't support a standalone Apple Store.The report notes that Apple has had a long-standing arrangement with Target for the retailer to feature iPods in its stores, a relationship that has since expanded to include the iPad and iPhone. With the test program, these select Target locations may soon also begin selling Mac products in its stores in addition to providing other dedicated Apple product sales support.
The initial opening would be a small start, given that Target, the second-largest discount retail chain in the US, operates 1752 stores in the US.
Best Buy Apple Shop (Source: Best Buy)
Many Best Buy Apple Shops are run under the Apple Solutions Consultants, which utilizes Apple-employed consultants to provide expertise within the Best Buy stores, although Best Buy employees may also assist customers.