Media event set for September 9, launch likely ~10 days later.
Apple to Update 'Apple Store' iOS App With Full Build-to-Order Mac Customization Options
While a revamped Apple Store application for iOS devices has been among the rumored rollouts for this weekend, we've now received a few additional details about changes coming to the app. According to sources, the revamped app will debut on Sunday with full support for customizing build-to-order Macs, offering the complete range of options currently available through Apple's website.
Customers are said to be able to customize the full range of processor, memory, hard drive, and other hardware options available for each model, as well as preinstalled software titles. In addition, customers will be able to select add-ons such as AppleCare and printers just as is currently possible through the full online Apple store portals.
The current Apple Store application supports only stock configurations for each model, along with the ability to add select options such as AppleCare and One to One.
Just over a year ago, we received word from a reader who had sent an email asking Apple CEO Steve Jobs whether the company had plans to roll out an iPhone-friendly version of its online store, to which Jobs reportedly responded "Coming soon." The company's Apple Store application appeared a little over a month later, but up until now has not supported the full range of ordering options available in the regular online store. With this update, it seems clear that Apple has opted to move the mobile ordering experience into an app rather than deploying it as a mobile-formatted website.
And just a few months ago, a number of job postings appeared suggesting that Apple was looking to make significant changes to its online store. We haven't yet heard, however, of any major changes coming to the regular online store this weekend aside from an update to the order status functionality, but it also seems rather soon for Apple to have filled the significant number of open positions and had the team in place long enough to complete a thorough redesign of the company's online store.