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Apple to Update 'Apple Store' iOS App With Full Build-to-Order Mac Customization Options

It is becoming clear that Apple is planning to roll out a number of changes to its store functionalities this weekend, including both online and brick-and-mortar purchasing platforms. With a number of tips regarding staff meetings set for Sunday morning at the company's retail stores, minor store makeovers, and now online order statuses going offline, Apple certainly seems to be seeking to roll out changes across the board.

While a revamped Apple Store application for iOS devices has been among the rumored rollouts for this weekend, we've now received a few additional details about changes coming to the app. According to sources, the revamped app will debut on Sunday with full support for customizing build-to-order Macs, offering the complete range of options currently available through Apple's website.

Customers are said to be able to customize the full range of processor, memory, hard drive, and other hardware options available for each model, as well as preinstalled software titles. In addition, customers will be able to select add-ons such as AppleCare and printers just as is currently possible through the full online Apple store portals.

The current Apple Store application supports only stock configurations for each model, along with the ability to add select options such as AppleCare and One to One.

Just over a year ago, we received word from a reader who had sent an email asking Apple CEO Steve Jobs whether the company had plans to roll out an iPhone-friendly version of its online store, to which Jobs reportedly responded "Coming soon." The company's Apple Store application appeared a little over a month later, but up until now has not supported the full range of ordering options available in the regular online store. With this update, it seems clear that Apple has opted to move the mobile ordering experience into an app rather than deploying it as a mobile-formatted website.

And just a few months ago, a number of job postings appeared suggesting that Apple was looking to make significant changes to its online store. We haven't yet heard, however, of any major changes coming to the regular online store this weekend aside from an update to the order status functionality, but it also seems rather soon for Apple to have filled the significant number of open positions and had the team in place long enough to complete a thorough redesign of the company's online store.

Top Rated Comments

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47 months ago
Well... even though it's cool that they are adding this to the app, I really think that if I am ordering something as expensive and as detailed as a built to order Mac, I will take the time to do it from a web browser on a computer.
Rating: 5 Votes
47 months ago
I wonder if you'll be able to select educational or business pricing as well?
Rating: 5 Votes
47 months ago
I kind of have a thing about Apple encouraging so many apps that have no more functionality than a web app (site optimized for a small screen). But now I find out that the current Apple Store app actually has LESS functionality than the web-site! I thought the whole point of apps is to provide more than a web app could. Although I think the real reason is that where Microsoft failed, Apple is succeeding in making parts of the web monetized and proprietary.

Don't get me wrong--I love apps where there is value in it being an app. I just think that a lot of the 250,000 apps could be web apps (web pages).
Rating: 4 Votes
47 months ago
After so long and this App still only works in one country....
Rating: 4 Votes
47 months ago

Well... even though it's cool that they are adding this to the app, I really think that if I am ordering something as expensive and as detailed as a built to order Mac, I will take the time to do it from a web browser on a computer.


No doubt. Though, maybe iPad users will get more use out of that functionality?

I think I've only used that app to schedule and/or cancel genius appointments.
Rating: 2 Votes
47 months ago
I don't understand the need for an app. I think making the website 3.5" and 10" touch screen friendly would be better.
Rating: 2 Votes
47 months ago

Sounds impressive.
Hopefully there will be an affordable tower model available soon.


Supposed to be coming ...for affordable...we'll find out.

It's always irked me that many of us mid-high level users that do graphics and 3d and editing cant buy anything that is upgradable other then the Mac Pro which is very pricey and a lot of the specs arent needed.

The top of the line iMac is a great machine, but I have a monitor already and I want to be able to upgrade my graphics card every few years and you just can't do that.

I'd love a Mac Pro with and SSD slot and 1 drive slot since 1 slot is really all I need since I can store on externals for projects, 1 or none optical drives, and maybe 4 RAM slots vs 8 but with the ability to get the same processor in the smaller form factor.

Apple needs to realize that there are Pro users that want the power of the top of the line iMac but in a small form factor case with no monitor and upgradable parts.
Rating: 2 Votes
47 months ago
Sounds impressive.
Hopefully there will be an affordable tower model available soon.
Rating: 2 Votes
47 months ago
As others have stated, If im going to spend a pretty penny for a new Mac...ill do so through their normal online store...or Amazon;) No sales tax FTW
Rating: 2 Votes
47 months ago


I would love to use this, because I am a rabid fanboy and I think it would be cool.


This is classic.
Rating: 1 Votes

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